Sr. Product Marketing Manager, Release Marketing

About the position

At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.

Responsibilities

• Executing on a consistent 'Marketable Moments' calendar that raises awareness and drives demand for our UCC products.
• Creating and ensuring strong alignment with key stakeholders across ELT, product, marketing and sales on messaging, deliverables, timelines and outcomes.
• Drive competitive intelligence initiatives to differentiate GoTo, including building out a competitive analysis dashboard to inform strategic product positioning and improve sales enabling resources.
• Leverage performance data and competitive insights to craft a compelling narrative that differentiates our products and increases sales confidence.
• Continue to evolve the product launch process to foster new ideas, increase velocity, and impact.

Requirements

• Experience in Product Marketing or technical marketing in a B2B SaaS environment along with a deep understanding of B2B SaaS/software markets. Preferably in UCaaS/ CCaaS space.
• Analytical with an ability to see the broader business and market context for releases and persuasive skills to drive alignment and action.
• Excellent communication and copywriting. Can translate product development into compelling market opportunities.
• Proven ability to work cross-functionally and comfortable managing change across the organization, ensuring teams and customers are prepared and enabled for updates.
• Skilled at organizing, prioritizing, and driving complex cross-functional launches and multiple concurrent releases and deadlines.

Benefits

• Comprehensive benefits
• Wellness programs
• Global opportunities for professional and personal development