About the position
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. As a Sr Product Marketing Manager, you will be responsible for developing strategies, market and customer insights and tactical plans to support new product launches as well as thought leadership content and go-to-market materials for the existing portfolio. These activities will ultimately deliver relevant, meaningful differentiation and spark insight-centered commercial conversations that create brand loyalty and drive sales growth. This position reports to the Director of Product Marketing, Payment Integrity at Optum Insight. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.
Responsibilities
- Produce content (presentations, blogs, infographics, videos, case studies, white papers) that elevates our thought leadership position, enables meaningful customer conversations and supports commercial activities
- Support selling and client relationship-building efforts through ongoing and timely communications and delivery of evolving product positioning, updated sales tools and market/competitive analyses
- Work closely with the product and sales teams to understand buyer needs and pain points and the sales cycle
- Work with marketing team partners to plan and execute demand generation and market awareness campaigns
- Assess competitive intelligence to aid strategic decision making, development of key messaging/ positioning and expand understanding of the evolving market landscape
- Evaluate and help coordinate event and speaking engagement opportunities and work with subject matter experts to develop presentations and collateral to be used at events
Requirements
- 5+ years of product marketing experience, which must include, developing key product messaging and positioning, managing complex go-to-market projects, and executing product launch plans
- Working knowledge of the U.S. healthcare industry
- Proficient skills in Microsoft Office (Word, PowerPoint, Excel)
- Proven solid writing skills, including long-form content such as blogs and whitepapers
- Proven ability to lead distributed project teams including influencing and collaborating with others, managing and prioritizing competing demands, reacting to change and managing expectations and commitments appropriately
- Proven ability to be flexible and work with ambiguity
- Willingness to travel as needed
Nice-to-haves
- 2+ years of experience with Payment Integrity
- Experience marketing healthcare technology and services
- Experience marketing to health plan/insurance organizations
- Experience within a complex, highly matrixed organization
Benefits
- Comprehensive benefits package
- Incentive and recognition programs
- Equity stock purchase
- 401k contribution
