About the position
Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning. Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.
Responsibilities
- Serve as the marketing expert for solution storytelling, focusing on crafting compelling value propositions, differentiators and use cases that resonate with diverse audience segments.
- Develop and execute go-to-market plans that effectively introduce new products to targeted customer segments in collaboration with product management and sales teams.
- Lead strategic campaign development that results in increased demand, usage and adoption, working in partnership with growth marketing and brand communication partners.
- Maintain a thorough understanding of the marketplace, competitors, and customers and evangelize that information to key stakeholders.
- Develop and deliver content and collateral materials that educate and empower the sales teams to have more informed conversations, build trust with customers and support pipeline growth.
Requirements
- Bachelor's degree in marketing, communications, advertising, or a related field.
- 7+ years of marketing experience, preferably in a B2B category.
- Strong knowledge of product marketing principles, methodologies and best practices.
- Experience in healthcare, educational content or education technology will be considered a plus.
- Experience creating and implementing product solution marketing plans and developing strategies to enhance customer adoption and retention.
- Excellent people and influencing skills to interact with marketing colleagues, cross-functional teams and external partners.
- Superior project management skills and ability to prioritize.
- Exceptional written, verbal and presentation skills with the ability to tailor messaging to diverse audiences.
- Strategic thinker with analytical and problem-solving skills.
- Ability to multi-task in a high-volume, fast-paced, and entrepreneurial environment.
Nice-to-haves
- Understanding of marketing automation, lead generation, and emerging marketing technologies.
Benefits
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- Hybrid work
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement
