About the position
The Product Marketing team is looking for a Senior Product Marketing Manager to leverage your data and analytics expertise to drive marketing strategy, positioning and messaging, content, and thought leadership in SAS's target markets. You will act as a primary 'go to market' lead from Marketing, as well as create and deliver credible and unique content to differentiate SAS' cloud-native analytics platform (i.e., SAS Viya) in the market. As a senior Marketing professional, you will proactively propose approaches and strategies that will lead to market success. Organizations are increasingly relying on data, analytics, and AI in Cloud to drive augmented and automated decisions in an agile and collaborative manner. We're looking for someone who believes and is enthusiastic about the need for a cloud-native analytics platform on the market, one that covers the entire analytics lifecycle, including DataOps, AI and ModelOps.
Responsibilities
- Create and communicate compelling positioning and messaging for cloud-native data and analytics platform and technologies for relevant buyers (e.g., CIO, CDO/CAO) and target personas.
- Define and devise marketing strategy and plan based on inputs from analysts, customers, and prospects.
- Be an expert on your target audience and understand their challenges and goals; be an expert on your competition and how to outcompete them.
- Lead and execute Marketing deliverables for product launches.
- Formulate content strategy based on gaps in the customer buying cycle and develop content (e.g., success stories, interactive videos, eBook or White Paper, Infographics and Web content); collaborate with the global or regional Go-to-Market (GTM) team for content activation.
- Be a thought leader for variety of topics (cloud-native analytics, data & analytics architecture, open-source analytics ecosystem, etc.) and lead creation and delivery of byline articles, blogs, videos, speaking engagements, event presentations etc.
- Craft and deliver compelling presentations and stories for in-person events, digital events and customer or partner engagements.
- Develop and maintain relationships with industry analysts and thought leaders to support briefings, inquiries, and vendor evaluations; serve as a spokesperson and provide content for interactions with PR and analyst community.
- Enable sellers and partners to effectively communicate the value of SAS to customers and develop sales tools that can be used to train sales staff.
- Collaborate and partner with product management, marketing, sales, and R&D teams to enable product, market, and customer readiness.
- Set, track, and drive key success metrics to increase awareness, engagement, and demand.
- Ensures all applicable security policies and processes are followed to support the organization's secure software development goals.
Requirements
- Bachelor's Degree, preferably in Marketing, Computer Science, Data Science, IT, or related discipline.
- 8 years of experience in Product Marketing, Product Management, Pre-Sales, or related function in the software industry.
- Experience with creating, executing, and managing GTM strategies and tactics, collaborating with key stakeholders.
- Articulate and knowledgeable about the needs, concepts, capabilities, and value from Cloud-native Data, Analytics/AI, and ModelOps technologies.
- Experience with one or more relevant products and analytics platform from SAS or competitor or enterprise software provider.
- Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
- You're curious, passionate, authentic and accountable.
Benefits
- Comprehensive medical, prescription, dental and vision plans.
- PPO with low annual deductible and copays.
- HDHP combined with a health savings account with a contribution from SAS.
- Onsite Health Care Center (HQ) that's free to employees and family members enrolled in the PPO plan.
- An industry-leading 401k plan.
- Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
- Volunteer Time Off, parental leave and unlimited paid sick days.
- Generous childcare benefits for all full-time employees.
