About the position
This position is remote and can be based anywhere within the United States. Candidates must be able to work within EST or CST business hours. What Product and Solutions Marketing contributes to Cardinal Health Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. Job Summary The Sr. Product Marketing Specialist, US Surgical Gloves plans and coordinates the logistics of conferences, congresses, and events to increase product and brand awareness. This job prepares new product information, plans events (e.g., identifying/negotiating price for event space, determining event agendas, coordinating event marketing, etc.), sets up exhibition space and displays promotional materials. This role also manages program budgets and measures lead generation resulting from events. Sr. Product Marketing Specialist, US Surgical Gloves is responsible as the direct link to our growing ASC Commercial Team and works directly with the sales leaders on key business programs for growth, training and product accessibility.
Responsibilities
- Plans and coordinates the logistics of conferences, congresses, and events to increase product and brand awareness and sets up exhibition space and displays promotional materials
- Prepares new product information, promotional materials and a weekly business newsletter for cross functional business partners
- Plans and coordinates business commercialization activities such as website updates, new product launches and other strategic content with leadership
- Prepares other ad-hoc communications as requested
- Provides resources and guidance to internal sales & service account teams
- Creates and manages a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses
- Becomes and serves as an indispensable advisor to internal and external customers, earning trust and credibility to impact their bottom line
- Supports Market Intelligence: understand market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies for areas of responsibility
- Supports Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies
Requirements
- 2-4 years of experience, preferred
- Bachelor's degree in related field, or equivalent work experience, preferred
- Strong attention to detail and presentation skills, with the ability to convey complex ideas clearly and effectively
- Excellent written and oral communication skills
- Ability to work across multiple teams and levels of leaders to communicate and collaborate on projects for completion
- Thrive in a collaborative environment, acting as a connector between cross-functional stakeholders
- Ability to approach complex problems with curiosity and an open mind
- Willing to go the extra mile to solve problems for customers, team, and business
- Ability to thrive in a 'building' capacity, comfortable with ambiguity and adept at shaping processes and strategies to support our growing ASC market space and veterinary channel
Benefits
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
