Sr. Regional Marketing Manager, Engagement

About the position

The Senior Regional Marketing Manager is responsible for enhancing the customer experience through the implementation of integrated online and offline programs. This role focuses on driving cross-sell and upsell opportunities, customer retention and increasing our strategic relationships with customers by building C-level executive engagements and supporting your local area with digital campaigns and events. The successful candidate will lead integrated marketing campaigns, execute personalized C-suite Account-Based Marketing (ABM) initiatives in the local market, manage customer communications, and foster a customer user community to facilitate knowledge-sharing.

Responsibilities

• Develop the customer engagement strategy for the local market and develop close understanding and relationships with our customers.
• Work with global performance and content team to develop and execute integrated and targeted upsell and cross-sell campaigns for existing customers to influence pipeline, increase customer lifetime value, and optimize campaign performance.
• Organize and promote events in your local area in accordance with the local marketing plan and priorities.
• Collaborate with sales to execute personalized ABM campaigns targeting C-level executives in strategic accounts in the market, including success measurement and adjusting strategies for optimal engagement and results.
• Create and manage programs to encourage customer referrals and recommendations, including tracking and reporting on the effectiveness of referral initiatives.
• Oversee strategic customer communications to enhance customer engagement and satisfaction, keeping them aware of the latest technology advancements and benefits, whilst ensuring consistent messaging and branding across all communication channels.
• Establish and nurture a customer user community for knowledge-sharing and collaboration, using both online and offline channels, and including monitoring and enhancing community engagement.
• Forge a synergetic approach with corresponding market level peers for awareness, demand new logos and engagement for strategy and seamless execution.

Requirements

• 5+ years of marketing experience with a focus on customer engagement.
• Proven ABM and referral program execution skills.
• Strong project management and analytical abilities.
• Excellent communication and C-level influencing skills.
• Proven record of putting customer experience at the forefront of campaign and program planning.
• Successful record of enabling and partnering with sales to achieve revenue goals.
• Exceptional planning, project, and management skills.
• Ability to understand the impact of decisions on other areas of the business.
• Strong listening, information gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes.
• Ability to gain acceptance from management for plans and budgets.
• Excellent communicator with proven ability to clearly convey complex ideas and data.
• Readily adaptable to changing market and organizational requirements.
• Highly collaborative team player who thrives in a fast-paced matrix organization and can motivate others.

Nice-to-haves

• Leadership and initiative to drive business objectives.
• Driven by staying current and experimenting with marketing and marketing technology.
• Deep understanding of what signals are important to a customer experience and buying process.
• Deep understanding of the B2B sales cycle and how to identify opportunities to maximize revenue growth.
• Experience in building online customer communities is desirable.

Benefits

• Flex work hours
• 20 days PTO rising to 25 with service
• Three paid volunteering days
• Primary and secondary parental leave
• Well-being support
• Medical, dental, vision, and 401K