About the position
Our worldwide vision is to be the most Seller-centric online global community, creating destinations for knowledge, news, inspiration, and celebration, dedicated to helping Selling Partners (SP) develop their full potential and success in the Amazon store. We accomplish this vision with the following three objectives: 1) Build magical experiences to provide SPs opportunities to connect directly with Amazon and each other, thus creating a valuable and inclusive community, 2) Create and govern SP communications and content to inspire, educate, and engage in multi-directional channels between SPs and Amazon at scale; and 3) Measure SP Perceptions, develop SP Insights, and advocate on their behalf. We are seeking a talented and creative Sr. Social Marketing Manager who has a proven track record with creating high-performing social campaigns. You will own our Seller-facing social handles and manage social strategy and execution for all of our platforms. This role is directly responsible for impacting key KPIs including: reach, followers and engagement goals, anticipating and mitigating any risks and identifying opportunities. You will monitor social media content and performance, industry trends and identify opportunities for growth and improvements. You will partner closely with multiple stakeholders to ensure the best possible follower experience.
Responsibilities
- Influence end-to-end organic strategy for the SellonAmazon Social media platforms, scaling our social presence and driving reach, growth and engagement across key social platforms
- Lead and execute comprehensive social marketing strategy for the annual seller conference Accelerate, including pre-event awareness to event engagement and post-event follow through, developing innovative social media activations, overseeing the event influencer program, and owning the publishing/posting strategy to maximize engagement, reach, and overall impact
- Lead internal partnerships across seller facing teams, owning the content ideation and briefing process for seller facing content
- Deep dive ROI & opportunity sizing for Social media, develop a corresponding social strategy that engages internal and external partners
- Build, execute, and scale campaigns across our organic platforms, and continuously innovate on opportunities for channel expansion
- Work cross-functionally across broader cross functional teams (e.g., Content, Marketing, PR) to execute campaigns and programs, driving excitement for key product/service launches, and Community building experiences
- Set, track and report on performance metrics in regular business metrics
