Sr Staff Product Marketing Manager, Hivemind

About the position

As the Product Marketing Manager for AI pilot (Hivemind), our cutting-edge AI powered autonomy software platform for developing autonomous systems, you will play a pivotal role in driving the product's scaled adoption in the market. You will be responsible for developing a brand new product marketing strategies, executing those to achieve product and business goals. You will drive Go-to-Market planning and strategy for both commercial and defense applications, as well as international expansion. You will be the key marketing DRI for the business collaborating with content, sales, product and leadership team. Join us in shaping the future of AI-driven autonomy in machines and be at the forefront of innovation.

Responsibilities

• Develop a deep understanding of the autonomous systems market, including trends, customer needs, competitive landscape, and industry developments.
• Develop and execute go-to-market plans for Hivemind, including positioning, messaging, pricing strategies, and sales enablement.
• Create compelling messaging and content for Hivemind, including website content, case studies, whitepapers, blog posts, videos, and presentations.
• Plan and oversee the execution of integrated marketing campaigns (digital, social, email, events, etc.) to generate leads and increase product awareness.
• Work closely with the sales team to develop effective sales tools, training materials, and presentations that support the selling process.
• Conduct market research, gather insights from customers, sales, and industry analysts to refine marketing strategies and product roadmap.
• Partner with product management, engineering, and other teams to influence product roadmap and ensure alignment on marketing initiatives.
• Define and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and regularly report on marketing ROI.

Requirements

• B.S. in Marketing or Business. Similar degree or equivalent practical experience acceptable.
• 10+ years of experience in product marketing within the software industry, preferably with experience in SDKs, APIs, or developer tools.
• Proven track record of successfully launching and marketing technical products to developers and/or enterprise customers.
• Strong understanding of software development processes and technologies, particularly in autonomous systems or related fields.
• Excellent communication and writing skills, with the ability to create compelling narratives and effectively communicate technical concepts.

Nice-to-haves

• MBA or equivalent advanced degree.
• Experience with selling software to the Department of Defense.
• Familiarity with Federal Acquisition Regulations.
• Experience selling software to defense companies.
• Experience driving substantial international expansion of a software product.

Benefits

• Pay within range listed + Bonus + Benefits + Equity
• Temporary benefits package (applicable after 60 days of employment)