About the position
At Nova Credit, our mission is to power a more fair and inclusive financial system for the world. We are on our way to accomplishing this mission by rewiring the financial industry with better credit infrastructure, analytics, and workflows, enabling more people to access credit opportunities. Our cross-border credit product, Credit Passport, cash flow underwriting product, Cash Atlas, and income verification product, Income Navigator, are trusted by leading organizations like American Express, Verizon, HSBC, SoFi, Scotiabank, and Yardi to help them reach valuable new applicants from traditionally credit excluded populations. With support from investors Canapi Ventures, Kleiner Perkins, General Catalyst, and Index Ventures, as well as industry veterans from Goldman Sachs, JP Morgan, and Citi, Nova Credit is revolutionizing the way lending is done. We were recently named Forbes' Best Startup Employers 2024 and Fast Company's World's Most Innovative Companies 2024. As our Senior Technical Product Marketing Lead, you'll be the bridge between our innovative credit infrastructure products and the enterprises that implement them. We're seeking a technical product marketer who can build and own our product narrative from the ground up. You'll need to translate complex analytics and credit technology into compelling stories that resonate with key decision-makers across the business, credit risk, and technology teams at financial institutions while establishing the foundation for how we communicate our products to the market. This isn't your typical product marketing role. You'll need to dive deep into APIs, understand the nuances of credit technology, dig into data science white papers, and craft everything from technical documentation to high-level value propositions. As a key player on the Product Team, you'll have the autonomy to shape how some of the world's largest financial institutions understand and adopt our products. Nova Credit offers a dynamic and inclusive work environment where you can meaningfully impact the lives of people historically excluded from the credit system. We value diversity, intellectual honesty, and innovation and are committed to supporting our team members' professional growth and development. If you're passionate about leveraging technology to drive financial inclusion, we want to hear from you!
Responsibilities
- Learn and understand the strategy behind our products and how they all come together on Nova Credit's Platform.
- Collaborate with our Product Management, Pre and Post-Sales, Design, Engineering, and Demand Generation Marketing teams to launch new product features and drive adoption.
- Work with Deployment Leads, Solutions Architects, and Growth Account Managers to create customer-specific collateral and implementation plans.
- Develop deep subject matter expertise with our entire suite of products across Nova Credit's Platform.
- Develop and refine the product positioning and messaging for at least one of our products, informed by user research, competitive research, and a strong understanding of the product functionality.
- Keep a pulse on our competitive landscape and understand our customers' needs at a granular level to unearth the most critical pain points, ensuring these insights are reflected throughout all product marketing artifacts and campaigns.
- Be an advocate of customer feedback and work collaboratively across Nova Credit's internal functions to proactively adjust positioning throughout our channels.
- Drive the entire product marketing cycle, from partnering with product management on product strategy to building go-to-market strategies, creating major launch moments, and driving long-term adoption for our product platform.
- Create reusable company/product collateral, such as starter decks with approved data points and value props for Pre- and Post-Sales teams to modify as needed per customer.
- Build external-facing product feature collateral, such as battle cards, product newsletters, and social media or blog posts announcing new products/features.
- Craft the vision and plan for the Nova Credit website and demo sites.
Requirements
- Minimum of 6 years of experience in product marketing, especially in B2B.
- Ability to translate highly technical B2B products into crisp customer-facing narratives for both non-technical and technical personas, focusing on driving product education and usage.
- Bias toward action - ability to break down ambiguous problems into achievable milestones and work toward clarity.
- Experience partnering with B2B sales, solution engineering, and data science teams to build collateral that drives sales velocity and compels technical buyers to action.
- Strong belief in excellence in product marketing, from campaigns to sales collateral, with the ability to independently drive asset creation while collaborating with designers.
- Experience building product marketing processes and frameworks from scratch, ideally with proven success in startup environments or lean teams.
- Thrive in hands-on, autonomous roles.
Nice-to-haves
- Deep industry knowledge within FinTech, particularly in the credit and risk space, working with consumer-permissioned or credit data.
Benefits
- Comprehensive and generously subsidized medical, dental, and vision insurance options.
- Company-sponsored 401k plan.
- 16-week parental leave of absence.
- Sick time off.
- Paid time off vacation.
- Flexible PTO.
