About the position
The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We're a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential. As the Startups Marketing Lead at Brex, you'll craft the entire story for one of our most dynamic customer segments: venture-backed startup companies. You'll own the full go-to-market strategy for the segment - defining the narrative, shaping positioning, driving cross-channel campaigns, and aligning the entire customer journey to convert pipeline and grow adoption. You'll communicate exactly how Brex products like our corporate cards, expense management, business banking, and more provide the essential financial tools to fuel their expansion from seed to scale.
Responsibilities
- Build our overall narrative and marketing strategy for the startup segment (i.e., pre-seed, seed, series A) - and curate how the full product portfolio shows up across messaging, campaigns, events, and more.
- Develop full-funnel marketing campaigns and sales plays to optimize every stage of the startups customer journey-from acquisition to adoption to retention.
- Create sales and marketing assets-including pitch decks, one-pagers, web pages, testimonials, and thought leadership-that demonstrate why Brex is the best solution for every stage of growth.
- Build relationships with the startup community and represent Brex at key first-/third-party events (e.g., Brex Connect, Brex Supper Clubs, NYC TechWeek, NY FinTech Week, and various industry conferences and workshops).
- Collaborate with our brand and design teams to create compelling content experiences, including web pages, videos, interactive demos, and more.
Requirements
- 10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
- 5+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
- 2+ years of experience leading and scaling high-performing teams
- Ability to travel to various startup-focused events in major U.S. cities (approximately 20%+ travel required)
- Customer-obsessed with deep empathy for startup / founder / entrepreneur challenges
- Proven track record of translating features and products into compelling, customer-centric narratives
- Expertise in market segmentation, personas, and customer journey mapping
- Strategic thinker who can execute tactically and work cross-functionally
- Proficiency with AI tools for productivity and content creation
Nice-to-haves
- Experience as a previous founder/entrepreneur
- Experience in high growth startups
Benefits
- Up to four weeks per year of fully remote work
- Hybrid work environment requiring a minimum of two coordinated days in the office per week
