About the position
In this role, you will develop a deep understanding of RA GTM programs, industries and strategic account plans working directly with sales to develop and deliver ABM programs that engage new personas, acquire new buying centers, and implement cross-sale and up-sale campaigns to capture a bigger wallet share to grow revenue for RA. You will be responsible for acquiring and engaging new contacts, increasing awareness and driving demand generation with OEMs. You will act as the primary marketing contact for OEMs and the internal sales team participating in regular team calls, in-person meetings and planning sessions. You will also act as the primary marketing contact and consultant for the marketing account planning process. You will report to the Director, Marketing - Americas and have a hybrid schedule working in Milwaukee, WI or Mayfield Heights, OH or any one of our business locations in the United States.
Responsibilities
- Define Marketing strategy and annual plans for OEMs
- Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for OEM (1:few and scale)
- Drive engagements for a set of OEMs
- In collaboration with global content and activation teams implement awareness and demand journeys that drive engagement at each stage of the buyer's journey
- Driving executive and account engagement that influences and accelerates pipeline
- Track and share results with sales regularly that use data-driven insights to implement improvements
- Integrate product marketing launches into the account marketing plans as appropriate
- Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share for OEMs
- Acquire new contacts in the strategic accounts to do outbound marketing
- Drive engagements with higher executive level CXO and VPs to increase relevance and demand
- Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans
- Work with associations like PMMI to activate campaigns and amplify the marketing execution
Requirements
- Bachelor's Degree
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Nice-to-haves
- 8+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
- A minimum of 5 years of OEM marketing experience required
- Experience creating marketing account strategies leveraging modern marketing principles into strategic accounts including: account based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events)
- Demonstrated experience in working with sales leaders in driving pipeline and revenue
- Demonstrated success in marketing roles that are field customer facing
- Business partnering capability to get alignment with sales organization
- Bachelor's degree in marketing, business, or relevant field of study
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life
