About the position
The candidate will be responsible for leading the VMS above brand strategy, branded CRM program and Patient Experience Strategy, Telehealth and be a key contributor to one of the most visible brands at Astellas. VEOZAH is a first in class NKR(A) that is FDA approved to treat moderate to severe VMS and launched in May 2023 with a potential to reach block buster status. This Marketer will report to the Head of VEOZAH Consumer Marketing be responsible for leading, planning, and implementing the VMS marketing strategy and all patient-focused touch-points critical to realizing the commercial success of VEOZAH. This colleague is responsible for ensuring and modelling strong cross-functional alignment in the Brands@Center Operating Model and ensuring execution of strategy with key partners, especially other members of the brand team, alliance partner, Market Access, Global Marketing, CI, Sales, Training, Regulatory, Legal, Medical Affairs, and agencies.
Responsibilities
- Lead development and execution of an Unbranded VMS Campaign
- Lead the CRM Program
- Develop strategies and tactics to strengthen the Patient Experience
- Develop and provide strategic insight toward refinement of the VEOZAH overall marketing strategy
- Develops high impact tactical plans
- Lead refinement and expansion of robust, data-driven digital, social and mobile plan to engage and activate consumers
- Systematically develop and track metrics for media mix, consumer engagement and promotional effectiveness, while linking to the broader success metrics of the brand
- Building a seamless, lock-step partnership with critical partners such as corporate affairs, advocacy, and health-care professional marketing
- Coordinating and driving focused market research plans to generate insights further driving plan and creative optimization and performance
- Leadership of consumer-related agencies to hold them accountable to the highest standards of performance
- Proactive management of marketing budget
- Other responsibilities as assigned
- Fosters a positive and collaboration-oriented team culture. Ensures strong collaboration with cross-functional colleagues
- Ensure all work is completed in an ethical and compliant manner
