About the position
The Strategist, Key Customer Marketing for XOSPATA (gilteritinib), a market leading therapy for advanced acute myeloid leukemia patients, will be a key member of the brand team and will contribute to the development and implementation of programs to maximize the brand potential for patients and the connection with customers. This person is responsible for development of thought leader engagement strategy, ad board coordination, speaker bureau management and synthesis of insights across stakeholder groups. Success will be measured by achieving best in industry customer engagement and impactful, timely synthesis of insights from key customers and internal stakeholders that lead to influence of commercial strategies/tactics supportive of the overall brand plan while working in close collaboration with internal and external partners, including the sales force, Medical Affairs, executives, vendors, thought leaders, professional societies, among others. Specific responsibilities will evolve based on the needs of the brand, lifecycle of the brand, and competencies required on specific projects.
Responsibilities
- Develop and sustain strong relationships with national and regional Thought Leaders in Acute Myeloid Leukemia (AML) to support strategic engagement and insight generation.
- Gather and synthesize timely, relevant insights from Thought Leaders and internal stakeholders (Field Sales, Medical Affairs, leadership, etc.) to inform and shape brand strategy and execution.
- Design and evolve effective processes to integrate insights into strategic planning and tactical initiatives across the commercial team.
- Lead planning and execution of Thought Leader engagements at key national and regional AML congresses, ensuring strategic alignment and follow-through.
- Drive coordination of commercial engagements and advisory boards with clearly defined strategic objectives; translate insights into actionable recommendations across functions.
- Oversee agency partners in developing project estimates, managing timelines, and executing deliverables-ensuring content aligns with Astellas' strategy, compliance standards, and brand integrity.
- Provide strategic leadership for the selection and management of the speaker bureau, including content development, HCP training, and seamless coordination with the field to ensure consistent and impactful peer-to-peer education.
- Maintain detailed oversight of budget and resource allocation for assigned tactics, ensuring efficient and compliant execution.
Requirements
- Strong strategic planning and tactical execution skills.
- Exceptional communication and relationship building skills.
- Ability to lead without authority and collaborate across functions.
- Experience in marketing strategy, management, and execution.
- Knowledge of the pharmaceutical industry, particularly in oncology and acute myeloid leukemia.
Nice-to-haves
- Experience with thought leader engagement and advisory boards.
- Familiarity with compliance standards in pharmaceutical marketing.
- Background in financial performance analysis related to market share and profitability.
Benefits
- Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines.
