Purdue Universityposted 22 days ago
Intern
West Lafayette, IN
Educational Services

About the position

The Marketing and Communications Assistant will provide support to the Director of Marketing and Communications, helping execute marketing, branding, public relations, and community outreach strategies. This role plays a vital part in increasing awareness of BGCGNWI programs, events, and initiatives, while also supporting membership recruitment, fundraising campaigns, and overall visibility across all communication platforms.

Responsibilities

  • Assist in creating and scheduling social media posts across platforms including Facebook, Instagram, LinkedIn, and Twitter/X, ensuring consistency with brand guidelines.
  • Collect and curate photos, videos, and stories from Club sites and events for use in marketing campaigns.
  • Support in capturing, editing, and organizing multimedia content (photography and videography) for digital and print use.
  • Help implement brand standards across all Club communications and visuals.
  • Assist with the development of marketing materials such as flyers, newsletters, banners, brochures, and email campaigns.
  • Coordinate distribution of promotional materials including direct mailers, handouts, and Club signage.
  • Support the planning and execution of marketing efforts tied to Club events, recruitment campaigns, and fundraising initiatives.
  • Assist with logistics and marketing tasks related to special events and community outreach (e.g., event photography, setting up promotional displays, managing RSVP lists).
  • Provide administrative and creative support during cause-related marketing efforts.
  • Support internal communications efforts, helping to ensure staff are informed of marketing initiatives and updates.
  • Maintain and update media contact lists and assist with preparing press releases or media kits when needed.
  • Monitor social media and local media outlets for mentions, trends, and engagement opportunities.
  • Help track performance metrics related to digital campaigns, membership outreach, and community engagement.
  • Organize and maintain digital asset library (photos, videos, graphics).
  • Assist with vendor coordination (e.g., printers, photographers, media partners).
  • Participate in weekly team meetings and contribute creative ideas to enhance outreach efforts.

Requirements

  • An approved participant in the federal work study program at our partnership schools.
  • Proficient in Microsoft Office and Canva or Adobe Creative Suite (Photoshop, InDesign, Illustrator).
  • Experience with social media platforms, Mailchimp, or other digital marketing tools is a plus.
  • Strong organizational and time-management skills.
  • Excellent written and verbal communication abilities.
  • Ability to work collaboratively and independently in a fast-paced, mission-driven environment.
  • Passion for youth development and community engagement.

Benefits

  • $15 an hour
  • Requires occasional evening or weekend availability for events or time-sensitive campaigns.
  • May involve travel between Club sites and event locations.
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