Superintendent of Communications and Marketing

About the position

The Superintendent of Communications and Marketing is responsible for agency-wide marketing initiatives, public and employee communications, information distribution, and public relations efforts. The position manages print and digital communications - e-blasts, social media platforms, mobile app, press releases, brochures, and other related materials. The position is also responsible for designated elements of fundraising and revenue generation for the Park District.

Responsibilities

• Direct supervision of Marketing Coordinator (part-time) and Communications and Marketing Support Staff (seasonal).
• Coordinate and produce all phases of marketing and public information for the Park District, including brochures, fliers, newsletters, and other related materials.
• Develop and implement coordinated marketing plans for all areas of operation in the Park District.
• Develop and implement positive public image campaign plans and strategies for the Park District in the community, state and nation.
• Initiate and implement marketing, communications, public relations and fundraising contractual agreements per Park District policy and procedures.
• Develop and implement coordinated revenue development plans for Park District-wide advertising, sponsorship and donation opportunities.
• Develop and implement communications and marketing annual budget.
• Serve as Park District spokesperson as assigned.
• Evaluate community interests and assess needs; make recommendations and implement improvements in public relations, marketing and fundraising efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of five years of relevant professional experience.
• Proficiency in social media, mobile applications, email marketing tools, and content management systems.
• Strong skills in computer graphic design for both print and digital media.
• Strong writing and photography abilities, including experience operating a digital camera.
• Proficiency in WordPress and Adobe InDesign.
• Working knowledge of Adobe Illustrator and Photoshop.
• An Illinois Driver’s License.

Benefits

• Medical, Dental with Orthodontics, Hearing and Vision premiums with a 12% employee contribution.
• Choice of Allowance or Managed Vision Plan.
• Employer paid Group Term Life Insurance.
• Voluntary Additional Life Insurance.
• Aflac supplemental insurance.
• Employee Assistance Program.
• Employee Wellness Program.
• Free use of the Fitness Center, Sunburst Bay Aquatic Center and Foxford Hills Golf Club.
• Access to no cost or reduced cost Cary Park District programs.
• Work-life balance is a priority.
• Illinois Municipal Retirement Fund (IMRF) Pension.
• Vacation, parental leave, PTO, paid holidays and safety days.
• 457(b) deferred compensation Retirement Plan (Nationwide).