ezCater, Incposted 20 days ago
$98,000 - $129,000/Yr
Full-time • Mid Level
Boston, MA

About the position

As the Supply Lifecycle Marketing Manager at ezCater, you will be responsible for ideating, strategizing, and executing motions to foster engagement and adoption which elevate overall performance to drive long-term value for the network. You will play a central role in strengthening performance, adoption of tools, and loyalty to our top performing partners across their lifecycle. Your campaigns will help partners grow their bookings, gain greater exposure to high value customers, and optimize their offering for a reliable experience that makes customers want to order again.

Responsibilities

  • Partner with Product Marketing to build centralized, streamlined lifecycle marketing communications aligning with company goals.
  • Design segmented and customized network-wide communications across ezCater communication channels (email, in-product, collateral, etc.) to drive targeted partner behaviors.
  • Manage holistic communications and launch new channels like SMS and push notifications in collaboration with the Product and Operations team.
  • Create an optimization roadmap to test and iterate upon to allow partners to gain more exposure to customers and grow together.
  • Collaborate cross-functionally with Marketing, Sales, Partner Success, Fulfillment Excellence, Brand & Creative to bring insights, data, and success stories to life in content across channels.
  • Effectively communicate complex concepts to diverse audiences internally and externally, ensuring teams are aligned pre and post launch.

Requirements

  • Minimum of 5-7 years of B2B marketing experience focused in strategy and multi-channel communications preferably in a rapidly growing environment.
  • Excellent skills in data analysis, reporting, and storytelling through data sets.
  • Strong experience partnering with Marketing Operations and Sales Enablement to navigate complex communications and infrastructure.
  • Mastery in CRM (Hubspot or Salesforce) campaigns and data.
  • Exceptional positioning, copywriting, communication, and presentation skills with the ability to influence stakeholders at all levels.
  • Demonstrated history creating and executing successful campaigns against KPIs and measuring their impact to the business.
  • Advanced in diverse, multi-channel communications to drive engagement that encompass email, SMS, webinars, and high-impact user events.
  • Strong interpersonal and communication skills enabling you to establish and nurture internal & external relationships.

Nice-to-haves

  • Experience in a fast-paced environment with a focus on testing and tracking new programs and initiatives.
  • Proactive, data-driven mindset with strong campaign management skills.

Benefits

  • Market competitive salary
  • Stock options
  • 12 paid holidays
  • Flexible PTO
  • 401K with ezCater match
  • Health/dental/FSA
  • Long-term disability insurance
  • Mental health and family planning resources
  • Remote-hybrid work options
  • Autonomy and responsibility in your role
  • Engaged and passionate colleagues
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