About the position
Drive marketing strategies that support business priorities to grow our Wealth Services platforms businesses, with a focus on setting clear goals and quantifying commercial impact. Act as a subject matter expert for the business from positioning through to sales enablement, building platform positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation. Build knowledge about the products, the client segments they serve, and the competitive environment. Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales, and account development. Identify product synergies across the broader enterprise. Act as a cross-functional leader who unites marketing, commercial, client success, and product teams to drive business results. Collaborate with business partners, including product development, sales, and relationship management teams, whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables.
Responsibilities
- Drive marketing strategies that support business priorities to grow Wealth Services platforms.
- Act as a subject matter expert for the business from positioning through to sales enablement.
- Build platform positioning, value propositions, and messaging that resonate with clients.
- Create and maintain a sales enablement suite of materials.
- Identify product synergies across the broader enterprise.
- Act as a cross-functional leader uniting marketing, commercial, client success, and product teams.
- Collaborate with business partners including product development, sales, and relationship management.
Requirements
- Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
- 8+ years of experience in product marketing, particularly from the fintech and/or wealth management technology fields.
- Proven ability in developing and executing comprehensive product marketing strategies.
- Strong leadership skills with the ability to inspire and motivate teams.
- Excellent communication, presentation, and interpersonal skills.
- Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
- Creative thinker with a passion for driving innovation and excellence in product marketing strategy development.
Nice-to-haves
- Sound understanding of the investment ecosystem.
- Knowledge of asset servicing, custody, and/or fund administration.
