About the position
We are looking for a talented Product Marketing Leader with strong storytelling, go-to-market, and leadership skills. You will have the ability to work closely with Product, Demand Gen, and Sales teams to build an integrated marketing strategy that will build personalized, guided customer experiences. In this role, you will be responsible for driving customer and revenue growth by strengthening our leadership position in the market with a differentiated go-to-market strategy, driving improved engagement with prospects, users, and buyers, and garnering market insights to inform product strategy and sales execution. Key performance indicators will include improving growth metrics (product line ARR), product activation and adoption (NRR), competitive win rates, and expansion plays. This role requires building strong cross-functional partnerships with teams including product, sales, solutions engineering, community, and the rest of marketing to create long-term value for our customers and business. This role also requires a proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performing team in a fast-growing SaaS data analytics company, and experience in driving business transformation. You’ll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, you will develop and drive key initiatives and cross-functional programs required to increase revenue. The role is based in the Mountain View, CA office.
Responsibilities
- Develop the messaging framework to support the current and future multi-product vision
- Create a highly differentiated go-to-market strategy with key stakeholders to strengthen our leadership in the AI-powered analytics space across all products and sales segments
- Develop meaningful customer insights and personas for all audiences; understand the buyer, pain points, and differentiated value
- Create a feedback loop between product/marketing/sales to translate market feedback and the voice of the customer
- Develop playbooks and assets and work collaboratively with sales enablement to increase sales productivity and reinforce learnings
- Drive competitive differentiation through sales enablement assets
- Empower the team - clearly articulate success metrics and provide resources and strategies to execute against those goals
Requirements
- 15+ years of experience in product marketing or related field, 7+ years leading and developing teams
- Proven success leading product marketing in a fast-moving multi-product SaaS company
- Must have prior experience in the data analytics industry
- Demonstrated ability to influence and drive organizational change and successful introduction of scalable product marketing processes and frameworks
- Experience ideating and working on innovative, impactful go-to-market tactics
- Are experienced storytellers able to develop a memorable narrative for any product, and for different personas, and can coach others to do the same
- Experience managing multiple product lines across different personas and geographic theaters within multi-sales segments
- Excel at leading across teams, harnessing different motivations to achieve a shared goal
- Desire and passion to get 'hands-on' with the products
- Will become captivated by our market and customer base and motivated by their success
Benefits
- Diverse and inclusive team culture
- Opportunities for continuous improvement and learning
- Work with innovative minds in the business
