SVP, Worldwide TV Marketing

About the position

The SVP, Marketing is responsible for the development and execution of overarching marketing strategies in support of the Lionsgate's Television and Worldwide Television Distribution businesses.

Responsibilities

• Lead a robust marketing organization, inclusive of creative services, events, marketing strategy, public relations & social, and marketing operations teams operating domestically, globally and in non-US markets.
• Own the marketing P&L, ensuring management of costs and alignment of spend with business objectives and desired outcomes.
• Oversee all end-to-end marketing strategies, regularly partnering and proactively developing product campaigns and strategies in collaboration with key distribution and development executives to ensure business needs and desired outcomes.
• Leverage marketing expertise and deep understanding of the domestic, global and country-specific TV and media landscape to regularly support revenue growth by aligning marketing strategies with business objectives.
• Optimize the marketing organization to expand the group's focus from a purely business-to-business (B2B) model to include business-to-consumer (B2C) strategies and practices.
• Oversee the development and execution of domestic, global and country-specific marketing campaigns in support of B2C initiatives, including TV development and TV sales, and B2C efforts, including channels across various digital platforms worldwide.
• Oversee the development and execution of B2C marketing strategies that drive the growth and success of FAST Channels business here in the U.S. and internationally.
• Own partnerships with external agencies to ensure the needs of the business are always met timely.
• Develop important internal relationships with all key stakeholders to fully understand the needs and objectives of each area of the business.
• Drive innovation, regularly re-thinking the way in which the marketing team proactively approaches the needs of the business based on the changing needs of our global clients and marketplaces.
• Partner with Global Research and Sales Strategy & Planning to incorporate research findings and sales strategies into campaign strategies and materials.

Requirements

• Minimum of bachelor's degree in marketing or a related field or equivalent work experience.
• Experience in developing and executing both global and non-US country-specific marketing strategies.
• Minimum 10+ years of experience developing and executing marketing strategies (domestically, globally and country-specific) at a media company and/or agency.
• Experience owning a marketing P&L, controlling costs, and ensuring that marketing efforts align with business objectives.
• Experience partnering with research teams and leveraging data to inform marketing strategies.
• Proven experience partnering with global sales organizations in developing bring-to-market strategies for B2B, B2C businesses which drive sales.
• Understanding and experience in leveraging AI-technologies in developing marketing materials and campaigns.
• Understands and has experience in marketing all forms of library filmed content to anticipate and match the needs of global clients.
• International work experience a plus; multiple language abilities a plus.

Benefits

• Full Coverage - Medical, Vision, and Dental
• Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)