About the position
Visa is seeking a talented and driven Technical Product Marketing for our Value-Added Services Marketing Team. In this role, you will bridge a critical gap that sits between product experts and creative storytellers and designers, responsible for leading the effective communication of complex technical products to a wide range of audiences. Your role will involve blending product and payments knowledge with a keen ability to creatively translate technical information and concepts into compelling narratives that strengthen and deepen the messaging and materials we create. This role requires a dynamic individual who can quickly learn and understand our rapidly evolving market, products, and customer needs, while capturing value and functionality, and delivering adept storytelling that conveys a clear and convincing message. As part of our team, you will be at the forefront of our company's efforts to position our Risk and Identity Solutions effectively in the marketplace. You will also support the creation and delivery of our Global Sales Play narratives and assist our design and solution marketing teams in connecting and facilitating conversations at the intersection of product, marketing, sales, and GTM activities.
Responsibilities
- Assist in understanding and articulating complex technical concepts and translating them into compelling marketing content, sales enablement materials, and solution narratives.
- Drive initiatives within cross-functional teams and collaborate with stakeholders across product management, sales, design, marketing, and engineering.
- Partner with our Competitive Intelligence and the Analyst Relation teams to help capture, validate, and incorporate findings to strengthen marketing collateral and product strategies.
- Push teams to go deeper with concepts and messaging to connect with our audiences and enable product leaders and sellers who are taking our message to market.
- Assist in developing clear, compelling narratives that highlight the value of Visa’s solutions, effectively translating complex product strategies into relatable and persuasive stories.
- Effectively articulate messaging and communicate across a wide spectrum of stakeholders and leaders.
- Be a life-long learner who continually stretches themselves to learn more and test their boundaries in risk, payments, and product knowledge.
Requirements
- 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD).
- Minimum of 3+ years of experience in product marketing or product management within the payments industry, with a focus on storytelling and creating sales collateral.
- Understanding of AI and Machine Learning concepts, as well as payments systems, API-based services, and fraud and risk related to transaction monitoring or identity verification products.
- Proven ability to translate complex product strategies into clear, compelling marketing materials that resonate with target audiences.
- Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Nice-to-haves
- 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
- Ideal candidates would have a Bachelor’s degree in Marketing, Business, Finance, or IT related fields. MBA or Masters showing a strong mix of technical and marketing acumen preferred.
- Experience in FinTech or financial services is a plus.
- Comfortable with technical diagrams such as transaction flows, use case and user flow diagrams.
- Innovative thinker with a passion for driving product success through creative marketing solutions.
- Empathy and the ability to put yourself in the shoes of both sellers and buyers to create relevant and impactful marketing materials.
Benefits
- Medical
- Dental
- Vision
- 401 (k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
