About the position
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. Field Marketing drives IBM's core mission of being a catalyst that makes the world work better through market and technology obsession, disciplined execution of omni-channel campaigns, and the mantra of no daylight between marketing and sales. If you are passionate about driving growth, being a part of a world-class field marketing organization, and serving as the face of marketing to the field, we want to hear from you. Transform the way we engage with clients and partners, while elevating the role of marketing at IBM as a Technology Field Marketer for the IBM Data & AI Tooling.
Responsibilities
- Collaborate across marketing function to connect demand generation, product, content, ABM and event marketing plans with sales teams to generate and progress pipeline, attract new clients, and increase client loyalty and retention
- Orchestrate the different marketing disciplines with sales to make sure we are creating compelling marketing tactics that resonate with client needs and address pipeline gaps
- Lead with deep market expertise and coach others to growth
- Develop and demonstrate working knowledge of IBM Data & AI tooling and the US market, and how our technology solves our client's business challenges
- Execute marketing plans that leverage the collective strength of IBM Marketing and Communications to deliver on KPIs and business objectives
- Deliver pipeline and revenue targets, deepen client engagement, and help progress opportunities via marketing and communications strategies
- Leverage data-driven analysis to inform marketing strategies and tactics, report on performance and ROI
- Collaborate with sales on planning, executing and measuring the effectiveness of the marketing plan.
Requirements
- Experience working with Data and AI B2B technologies to drive product consideration, awareness, and growth
- Distinguished written and oral English skills; the ability to present and communicate ideas clearly and persuasively at all levels, especially at the executive level
- Experience in creating and implementing end-to-end marketing plans, leveraging different marketing teams within the organization, including global teams
- Experience in working hand-in-hand with Sales, familiarity with sales pipeline and forecast concepts
- Familiarity with all disciplines of the marketing mix (events, social, ABM, content, digital)
- Acquaintance with end-to-end digital funnel KPIs and working out marketing leads with sales
- Fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs
Nice-to-haves
- Experience working with the US market
- Experience working with remote teams and/or global teams
Benefits
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
