About the position
The Senior Associate Director (S.A.D.), Digital Marketing, is responsible for planning, implementation, and reporting on digital direct marketing strategies for The Carter Center. They manage digital fundraising for a portfolio of donors who give under $1,000 annually, as well as providing support in approaches to mid-level and planned giving donors. The Senior Associate Director reports to the Chief Development Officer (CDO), Direct Marketing, and through working with other development staff, program teams, and other staff across the Center, the S.A.D. develops and implements fundraising and stewardship strategies, including campaign strategy implementation, and reporting. The Senior Associate Director is responsible for sourcing data and case studies to inform decision making and innovation; campaign quality control; and results reporting that yields actionable information.
Responsibilities
- Oversees digital fundraising and donor development initiatives, including existing donor engagement and new growth strategies.
- Collaborates with the Chief Development Officer (CDO) to design, implement, and evaluate direct marketing strategies.
- Uses donor data, surveys, interviews, and industry research to inform acquisition, cultivation, solicitation, and stewardship approaches.
- Manages online donor engagement, including digital marketing plans, creative materials, acknowledgments, coding, and reporting.
- Coordinates with Development and Communications teams to align digital campaigns with broader outreach.
- Monitors campaign budgets and informs future planning based on industry trends and capabilities.
- Collects and organizes data to produce accurate narrative and financial reports.
- Provides guidance to copywriters, edits content, and drafts cultivation materials as needed.
- Secures stakeholder approvals for all creative materials.
- Plans and facilitates monthly digital strategy meetings with vendors and contributes to biannual direct marketing summits.
- Ensures vendors complete assigned follow-up actions and represents the team at events, such as Board of Councilors meetings.
- Maintains the Luminate Online eCRM database and assists with troubleshooting its integration with other donor systems (DMI, Raiser's Edge).
- May supervise and onboard interns, contractors, or staff.
- Supports CDO with special projects aimed at improving efficiency and cost-effectiveness.
- Maintains compliance with organizational policies and procedures.
- Pursues ongoing professional development to stay current on fundraising and marketing trends.
- Some domestic travel to conferences is required.
Requirements
- Bachelor's degree and four years of experience in fundraising or related field OR an equivalent combination of education, training, and experience.
Nice-to-haves
- Four or more years of experience in digital marketing, marketing automation, or a related field, or an equivalent combination of education and experience.
- Proven experience managing digital acquisition and retention campaigns in a nonprofit or agency setting.
- Strong grasp of direct marketing strategies, including A/B and multivariate testing.
- Proficient in Microsoft Office, especially Excel and PowerPoint; SharePoint experience a plus.
- Advanced knowledge of CRM/eCRM systems and donor databases.
- Experience collaborating with digital agencies on email marketing, SEM, paid social, programmatic media, and website optimization.
- Skilled in writing and editing digital marketing content for donor audiences; experience with Photoshop and Adobe Acrobat Pro.
- Solid understanding of budgeting and financial reporting.
- Excellent written and verbal communication skills.
- Highly organized, detail-oriented, and able to work independently or as part of a team.
- Collaborative and mission-driven, aligned with The Carter Center's values.
Benefits
- Opportunity to work from home regularly but must be able to commute to The Carter Center on a flexible weekly schedule based upon business needs.
