Tourist Marketing Coordinator

About the position

Join the award-winning team at Visit Gainesville, Alachua County and help shape the visual identity and voice of one of Florida's most exciting destinations. We're looking for a professional designer + brand strategist who has proven experience designing logos, multi-page booklets, brochures, and both print and digital ads. This role supports our advertising, PR, social media, and content strategies while producing high-quality visual assets that elevate the destination brand and drive visitation. Professional design experience is essential. Help us show the world What's Good in Alachua County and be part of a mission-driven team that's making a difference.

Responsibilities

• Design logos, multi-page booklets, brochures, and both print and digital ads.
• Create original content for social media.
• Build and manage pages using WordPress.
• Write and edit compelling content across platforms.
• Master Adobe Creative Suite (especially InDesign, Photoshop, Illustrator, and After Effects).
• Understand integrated marketing and track performance to optimize campaigns.
• Work collaboratively in a fast-paced, creative environment.
• Manage a program in tourist development to ensure implementation and prescribed activities are carried out in accordance with departmental and County objectives.
• Perform project management and communication, including writing, editing, and graphic design.
• Create content and collateral materials for marketing, advertising, and public relations initiatives.
• Plan and create social media posts that yield followers and engagement.
• Review reports and records of activities to ensure progress toward specific tourist development program objectives.
• Create reports that demonstrate campaign effectiveness and key performance metrics.
• Maintain an organized video and photo assets library.
• Assist with the marketing plan for Alachua County Tourist Development.
• Drive a County and/or personal vehicle to perform required duties.

Requirements

• Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program.
• One year of graphic design experience or any equivalent combination of related training and experience.
• Valid Florida Driver License.
• Motor Vehicle Record that meets the requirements of Alachua County policy #6-7.
• Successful completion of all applicable background checks pre-hire and ongoing.

Nice-to-haves

• Knowledge of search engine optimization (SEO) and web analytics.
• Proficiency in Microsoft Office and content management systems.
• Thorough knowledge of current practices and principles of the tourist development program.
• Working knowledge of the county hotel and motel facilities, and public and private attractions and services.
• Thorough knowledge of local, state, and federal regulations related to the tourist development program.