Alachua County, FLposted 3 days ago
Full-time • Entry Level
Gainesville, FL
Executive, Legislative, and Other General Government Support

About the position

Join the award-winning team at Visit Gainesville, Alachua County and help shape the visual identity and voice of one of Florida's most exciting destinations. We're looking for a professional designer + brand strategist who has proven experience designing logos, multi-page booklets, brochures, and both print and digital ads. This role supports our advertising, PR, social media, and content strategies while producing high-quality visual assets that elevate the destination brand and drive visitation. Professional design experience is essential. Help us show the world What's Good in Alachua County and be part of a mission-driven team that's making a difference.

Responsibilities

  • Design logos, multi-page booklets, brochures, and both print and digital ads.
  • Create original content for social media.
  • Build and manage pages using WordPress.
  • Write and edit compelling content across platforms.
  • Master Adobe Creative Suite (especially InDesign, Photoshop, Illustrator, and After Effects).
  • Understand integrated marketing and track performance to optimize campaigns.
  • Work collaboratively in a fast-paced, creative environment.
  • Manage a program in tourist development to ensure implementation and prescribed activities are carried out in accordance with departmental and County objectives.
  • Perform project management and communication, including writing, editing, and graphic design.
  • Create content and collateral materials for marketing, advertising, and public relations initiatives.
  • Plan and create social media posts that yield followers and engagement.
  • Review reports and records of activities to ensure progress toward specific tourist development program objectives.
  • Create reports that demonstrate campaign effectiveness and key performance metrics.
  • Maintain an organized video and photo assets library.
  • Assist with the marketing plan for Alachua County Tourist Development.
  • Drive a County and/or personal vehicle to perform required duties.

Requirements

  • Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program.
  • One year of graphic design experience or any equivalent combination of related training and experience.
  • Valid Florida Driver License.
  • Motor Vehicle Record that meets the requirements of Alachua County policy #6-7.
  • Successful completion of all applicable background checks pre-hire and ongoing.

Nice-to-haves

  • Knowledge of search engine optimization (SEO) and web analytics.
  • Proficiency in Microsoft Office and content management systems.
  • Thorough knowledge of current practices and principles of the tourist development program.
  • Working knowledge of the county hotel and motel facilities, and public and private attractions and services.
  • Thorough knowledge of local, state, and federal regulations related to the tourist development program.
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