Trade Marketing Specialist

About the position

The Trade Marketing Specialist is responsible for leading the development and implementation of trade marketing campaigns. This includes overseeing media placements, guiding creative development, and managing timelines to ensure successful execution.

Responsibilities

• Oversees the development and implementation of trade marketing campaigns, encompassing media placements, creative development, and timeline management.
• Ensures brand compliance in partner marketing materials and collaborates with creative teams to develop supporting assets. Writes and proofreads advertorials, email content, and ad copy, maintaining accuracy in offers, pricing, and sales details.
• Oversees content strategy for internal site pages on the GoCCL.com Travel Agent portal, ensuring navigation, updates, and alignment with business goals and product announcements. Maintains the marketing library and creates engaging content to enhance user experience and drive trade partner engagement.
• Oversees end-to-end project management for the development of Carnival's annual Vacation brochure and Travel Advisor Ship Guide. Responsibilities include market research, cross-team content gathering, vendor relationships, order allocation, and final production.
• Collaborates with sales, creative, and product teams to align trade marketing campaigns with business strategies and objectives. Offers creative input and guidance on marketing materials, ensuring consistency with brand identity and campaign goals.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications, or related field required
• A minimum of 3 years of experience in executing marketing campaigns across various channels (print, digital, email, etc.)
• In-depth knowledge and understanding in trade marketing, content creation, and ensuring brand consistency across digital and print materials in alignment with business goals
• Proficient in managing multiple projects, meeting deadlines, and collaborating with cross-functional teams
• Strong analytical skills with excellent verbal and written communication, proofreading, and copywriting abilities for creating clear and effective marketing content
• Advertising Agency experience in account management preferred
• Advanced Microsoft Office products skill, including Excel, Word, PowerPoint, Outlook, and Teams; proficient in other role-related tools, software, technologies, and applications required to successfully perform in this role

Nice-to-haves

• Preferred expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in Content Management Systems (CMS)

Benefits

• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Employee Stock Purchase plan
• Paid Time Off including 8 company-wide holidays and 2 additional floating holidays
• Vacation Time starting with 14 days/year for full-time employees at the manager and below level
• 80 hours of sick time each year for full-time employees
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site preschool program and wellness center at our Miami campus