Urban Outfitters Digital Marketing Manager

About the position

Urban Outfitters is seeking a Digital Marketing Manager who will be responsible for the day-to-day management of Urban Outfitters' paid marketing programs, with a strong emphasis on Paid Social Advertising. This person will partner with cross-functional teams at Urban Outfitters to understand the business and oversee third-party agencies to react to trends and drive top-line revenue at a profitable ROAS. The Manager is also responsible for delivering tactical strategies that align with brand goals and reporting on performance.

Responsibilities

• Partner with marketing agencies on the implementation of channel strategies, with a primary focus on Paid Social Marketing.
• Optimize paid social campaigns to drive a profitable ROAS, top-line demand, and acquire new customers.
• Share marketing plans and performance with key internal business partners.
• Attend appropriate meetings to understand business needs and manage agencies as they execute plans within each channel to capitalize on trends, support category demand, promotions, and/or brand campaigns.
• Partner with Creative, Brand Marketing, and Social Media Teams on monthly campaigns to elevate content across owned paid marketing channels.
• Own reporting and communication of channel results on a daily/weekly/monthly basis to internal partners.
• Continually review the agencies' service, processes, and systems to ensure they meet excellent quality standards.
• Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments.

Requirements

• Education: Degree in Marketing or Business, or equivalent experience.
• Experience: 3-5 years of digital marketing experience at a retailer or agency, with a strong focus on managing paid social programs to a profitable ROI.
• Strategic Ability: Analyze marketing campaigns and present recommendations based on results.
• Experience: Developing and executing digital marketing strategies and tactics.
• Communication: Positive, professional, and timely communication with teams and partners.
• Detail Orientation: Focus on small details to produce high-quality work.
• Data Experience: Ability to make decisions based on data analysis and insights. Excellent analytical skills with experience in data analysis, A/B testing, and using data to drive decisions.
• Customer Orientation: Prioritize customer needs and satisfaction. Experience with customer satisfaction surveys, feedback loops, and customer journey mapping.

Benefits

• Medical
• Dental
• Vision
• PTO
• Generous employee discounts
• Retirement savings
• And much more!