Urban Outfittersposted about 1 month ago
Full-time • Mid Level
Philadelphia, PA
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

Urban Outfitters is seeking a Digital Marketing Manager who will be responsible for the day-to-day management of Urban Outfitters' paid marketing programs, with a strong emphasis on Paid Social Advertising. This person will partner with cross-functional teams at Urban Outfitters to understand the business and oversee third-party agencies to react to trends and drive top-line revenue at a profitable ROAS. The Manager is also responsible for delivering tactical strategies that align with brand goals and reporting on performance.

Responsibilities

  • Partner with marketing agencies on the implementation of channel strategies, with a primary focus on Paid Social Marketing.
  • Optimize paid social campaigns to drive a profitable ROAS, top-line demand, and acquire new customers.
  • Share marketing plans and performance with key internal business partners.
  • Attend appropriate meetings to understand business needs and manage agencies as they execute plans within each channel to capitalize on trends, support category demand, promotions, and/or brand campaigns.
  • Partner with Creative, Brand Marketing, and Social Media Teams on monthly campaigns to elevate content across owned paid marketing channels.
  • Own reporting and communication of channel results on a daily/weekly/monthly basis to internal partners.
  • Continually review the agencies' service, processes, and systems to ensure they meet excellent quality standards.
  • Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments.

Requirements

  • Education: Degree in Marketing or Business, or equivalent experience.
  • Experience: 3-5 years of digital marketing experience at a retailer or agency, with a strong focus on managing paid social programs to a profitable ROI.
  • Strategic Ability: Analyze marketing campaigns and present recommendations based on results.
  • Experience: Developing and executing digital marketing strategies and tactics.
  • Communication: Positive, professional, and timely communication with teams and partners.
  • Detail Orientation: Focus on small details to produce high-quality work.
  • Data Experience: Ability to make decisions based on data analysis and insights. Excellent analytical skills with experience in data analysis, A/B testing, and using data to drive decisions.
  • Customer Orientation: Prioritize customer needs and satisfaction. Experience with customer satisfaction surveys, feedback loops, and customer journey mapping.

Benefits

  • Medical
  • Dental
  • Vision
  • PTO
  • Generous employee discounts
  • Retirement savings
  • And much more!
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