About the position
The Endocrine team comprises 2 products, Ngenla and Genotropin. Ngenla is a once-weekly pediatric growth hormone deficiency (pGHD) therapy that launched in June 2023 and is poised to become the anchor product of the franchise. Genotropin was the first product approved to treat pGHD in 1987. Approximately 1 in 4,000 US children are affected by pGHD and can result in physical, emotional, and social burden for the patients and their families. Current therapies (including Genotropin) require patients to commit to daily injections, leaving patients tethered to a strict injection schedule, which can impact quality of life and lead to suboptimal adherence, which affects their growth trajectory. Ngenla is among a new class of pGHD therapies that can offer patients similar growth to daily therapy, but with only 1 injection a week. The US Endocrine HCP Team Lead is a crucial leadership role that will guide the strategic direction and vision for the HCP team. This leader will be responsible for managing a current team of 2 full-time colleagues to drive HCP education and adoption and ultimately positively impact the lives of pediatric patients living with growth hormone deficiency. The ideal candidate will have US marketing expertise and will have led the advancement of key brand imperatives to maximize brand value. This colleague should also have strong business acumen, the ability to expertly uncover insights, and lead a team to action, with a drive to measure impact and demonstrate progress. Launch and immediate post-launch experience is preferred, in addition to people management (formal or informal). Given the dynamic nature of the endocrine franchise and the recent launch of Ngenla, this role requires a creative, adaptable and strategic colleague who is comfortable with marketing frameworks and problem solving in a fast-paced environment. This role reports to the US Endocrine Brand Lead and will partner closely with several critical internal Pfizer teams/colleagues including, but not limited to, the RDS Field Force, Media, Medical, Legal, Regulatory, and external vendors/agency partners.
Responsibilities
- Own the overall HCP stakeholder strategy, including strategic brand positioning, target audience identification, segmentation, and messaging, brand strategic imperatives, brand plan development and execution for Ngenla
- Create, own, and manage all opportunities within HCP sphere of influence across field force, peer-to-peer, real-world experience sharing, congress and omnichannel
- Manage a team of 2 HCP marketing colleagues and foster team professional development, perpetuating team culture of excellence and joy
- Adopt innovative marketing tools/tactics for the portfolio in close collaboration with Digital and CMO
- Assess effectiveness of current HCP marketing programs and optimize mix to increase impact
- Act as primary liaison to the US RDS field force, collaborating closely with customer-facing colleagues to ensure optimal pull through of resources
- Responsible for managing and partnering with AOR & Med-Ed agency to effectively meet business needs and troubleshoot challenges collaboratively and manage budget to maximize ROI
- Act as key contributor, presenter, and oversee all HCP team’s efforts for internal brand strategic planning, customer facing colleague plan of action (POA) meetings, including meeting preparation, agendas, and story line for most effective communications and training
- Collaborate closely with cross functional team members including Medical, CMO, ISS, Digital, Communications
- Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance
- Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results
Requirements
- Bachelor’s degree required; MBA preferred
- 8+ years of experience in marketing and/or consulting
- Previous product launch and in-line US Marketing experience strongly preferred
- Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results
- Strong mastery of HCP marketing; Proven track record in developing, executing and measuring complex marketing programs that drive performance
- Ability to gain alignment and influence without direct reporting relationships: Effective listening and communication skills – gathers input from key stakeholders; communicates scientific and commercial strategies into clear updates for senior leadership
- Intuitive business acumen and expertise with business planning
- Demonstrated initiative, strong problem solving, decision making and leadership skills
- Track record of highly successful partnerships with external agencies; Ability to work with and manage external stakeholders, organizations, and societies as part of cross functional PFE team
- Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
- Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
- Track record of innovation, leadership and significant contribution to the growth of brands
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop, and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
