About the position
We're looking for a strategic, collaborative, and execution-driven Senior Program Manager to help lead the operational rhythm of our Acquisition Marketing team. This individual will work closely with the Director of Acquisition Marketing in managing marketing programs for a high-performing team across digital media, influencer, and partner marketing initiatives. This role is integral to ensuring our team delivers marketing programs geared towards seller acquisition, product adoption and marketplace sales growth, with precision, clarity, and impact. You'll be the operational glue—organizing projects, managing marketing calendars, driving accountability, streamlining execution, optimizing project delivery, elevating team performance and visibility, and raising the bar for how our marketing function operates. You'll be the connective tissue between execution and strategy—driving alignment within the team and cross-functionally and ultimately ensuring that our marketing initiatives run on time, on budget, and with measurable impact. If you're a strategic thinker, master of details, obsessed with quality, and thrive in a fast-paced and dynamic environment, we want to meet you.
Responsibilities
- Own end-to-end project oversight across marketing programs including digital, influencer, and partner marketing.
- Drive the execution of multiple high-impact marketing programs by managing timelines, deliverables, dependencies, and resources across marketing workstreams.
- Maintain the team's marketing calendar, bandwidth, and create detailed workback schedules.
- Stay on top of project budgets, RACI matrices, campaign execution, cross-functional alignment and milestones using project management tools like JIRA and Airtable.
- Ensure ongoing accountability by proactively identifying blockers, facilitating decision-making, and keeping the team on track.
- Partner with senior leaders and cross-functional teams to align on goals, success criteria, and timelines.
- Serve as a trusted liaison between marketing, analytics, creative, product, partnerships, business development and other teams.
- Represent the Acquisition Marketing team in key meetings and workstreams, communicating updates, resolving issues, and managing expectations.
- Support leadership in preparing and running WBRs, MBRs, QBRs, and cross-team meetings by consolidating insights and reporting.
- Help drive informed decision-making by using data to identify gaps, risks, and opportunities across projects.
- Leverage insights from performance metrics, KPIs, and ROI analyses to make recommendations and support continuous improvement.
- Collaborate with analytics partners to create dashboards and turn data into meaningful business narratives.
- Create PowerPoint presentations to synthesize findings and impact for leadership visibility.
- Assist in launching and managing new marketing initiatives and experiments.
- Lead program management process improvements by evaluating gaps, creating scalable solutions, and driving adoption across the team.
- Ensure operational efficiency by implementing best practices and standardized project workflows.
- Continuously assess and improve how the team operates—raising the bar for project hygiene, communication, and collaboration.
Requirements
- 8+ years of program/project management experience, preferably in a marketing or media-focused environment.
- Proven success managing cross-functional teams, marketing programs, timelines, and budgets.
- Proficiency in project management tools like Airtable and JIRA to drive planning, tracking, and collaboration.
- Skilled in data analysis, reporting, and insights synthesis.
- Experience working with performance marketing data, KPIs, and campaign tracking.
- Experience managing stakeholder communication, expectations, and timelines in cross-functional settings.
- Exceptional organizational skills, attention to detail, and time management skills.
- Clear, compelling written and verbal communication and presentation skills.
- Experience preparing and presenting updates to senior leaders.
- Comfort operating with ambiguity; ability to create structure from chaos.
- Budget management and vendor tracking experience is a plus.
Nice-to-haves
- Agile, adaptable, and resourceful - thrives in ambiguity and runs with limited direction.
- High EQ and collaborative spirit - kind, positive, people-oriented, and accountability-driven.
- Ownership mindset - sees projects through, anticipates needs, and jumps in where needed.
- Passion for operational excellence and delivering work that's both high-impact and high-quality.
Benefits
- Competitive pay as well as performance-based bonus awards.
- Health benefits including medical, vision and dental coverage.
- Financial benefits including 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- Live Better U education benefit program for full-time and part-time associates.
