Vice President, B2B Marketing & Demand Generation

About the position

As the VP of B2B Marketing & Demand Generation at Spreetail, you’ll shape and own our entire B2B growth strategy—from demand generation and ABM to paid media, events, and lifecycle marketing. Reporting directly to the Chief Marketing Officer, you’ll have a seat at the table to influence strategic decisions and drive measurable pipeline impact. This is a rare opportunity to lead a talented team, collaborate with senior leadership across sales, product, and brand, and play a key role in accelerating revenue growth. If you're a data-driven, strategic leader who thrives in a dynamic environment and wants to build something truly meaningful, this role is for you.

Responsibilities

• Develop a unified B2B growth strategy by integrating ABM, paid media, events, CRO, lifecycle marketing, and sales enablement to drive measurable pipeline and revenue growth.
• Build and inspire a high-performing team by fostering a culture of creativity, innovation, and accountability that delivers exceptional results across all marketing functions.
• Maximize marketing ROI by strategically managing the B2B budget and continuously optimizing paid performance, event spend, and conversion rates through data-driven decisions.
• Strengthen sales & marketing alignment through shared goals, ICP development, enablement content, and closed-loop reporting to accelerate conversion and upsell opportunities.
• Leverage analytics for continuous improvement by building robust reporting frameworks that translate data into actionable insights tied to business impact.

Requirements

• Extensive leadership experience guiding large, cross-functional marketing teams and scaling demand generation programs that support multimillion-dollar growth targets.
• Proven expertise in demand generation across channels including paid media, ABM, SEO, CRO, and lifecycle marketing—delivering consistent pipeline impact.
• Strong background in sales enablement including development of targeted content strategies (blogs, case studies, videos) that effectively support the sales cycle.
• Hands-on success in event marketing with a track record of creating high-converting brand experiences via trade shows, hosted events, and webinars.
• Deep understanding of eCommerce and retail marketing with experience driving B2B growth in digital marketplaces and omnichannel environments, aligning marketing strategy with buyer behavior and platform dynamics.

Benefits

• Generous vacation policy and paid time-off for your wedding week.
• Paid parental leave and support for parents of growing families.
• Affordable medical, dental and vision plans with coast-to-coast coverage.
• Free telehealth and on-demand mental health resources.
• Opportunities to receive special gifts, swag store credit, or donations to a nonprofit of your choice.
• Paid time off to give back and make a social impact.