Vice President - Digital, Healthcare

Porter Novelli•Washington, DC

20h•$140,000 - $180,000•Hybrid

About The Position

We are seeking a dynamic and motivated Vice President, Digital Health Strategist to help lead digital work on behalf of a major Healthcare client. The role is responsible for developing and overseeing the execution of social media and digital initiatives, including the development of content, creative campaigns, medical meeting and conference connection strategies, and influencer activations. The role sits at the intersection of our integrated services and healthcare teams implementing innovative, dynamic social-first communications strategies to solve for clients’ business challenges. The ideal candidate will have a digital-first mentality, deep experience within the Healthcare industry, and be in tune with emerging trends across the landscape from pharma to biotech to consumer and HCP communications. Our social and digital work encompasses branded and product communications and unbranded and disease state awareness campaigns as well as corporate and internal communications. Client-facing responsibilities will include ongoing ideation, strategic consultation around major initiatives and key moments, and relationship management. The VP, Digital Health Strategist is responsible for serving as a subject matter expert and integral strategic advisor internally and externally. The role will cultivate POVs, tool kits and guidance documents, and serve as a trusted partner and relationship builder for our clients and key stakeholders. We are looking for someone who is collaborative and willing to work on teams to do bold new things – someone who wants the challenge of solving client problems within the highly regulated healthcare industry, even as social media paradigms and practices evolve and shift. They will be influential voices within the integrated services and healthcare teams, and be relied on to analyze industry trends, provide perspectives on competitive activities and opportunities, and help drive operational excellence.

Requirements

Have 8+ years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency
Experience working with complex HIPAA and FDA-regulated issues a must
A track record of creative thinking and effective execution in social media and digital platforms
Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new HCP-platform features to evolving applications of AI), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation
Work well within highly collaborative, integrated teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems
Understand the paid media environment and how it applies to a holistic social media strategy
An expert grasp of influencer (patient, caregiver, HCP) strategy including planning, contracting, activating, and amplifying end-to-end campaigns
Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment.

Nice To Haves

Familiarity with oncology and related fields is beneficial

Responsibilities

Serve as a senior social strategy contact for a major healthcare client
Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals
Collaborate with agency partners to develop and implement integrated media strategy, media planning, and program execution
Lead development of social media management standards, policies and rules of engagement for social channels
Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement
Translate research and data into actionable insights.
Advance current client offerings and engagements