Vice President, Digital Marketing Specialist, Global Client Group

About the position

We are seeking a results-driven Digital Marketing Manager to join our growing marketing team. The ideal candidate will be responsible for organizing, implementing, and managing our digital marketing initiatives to increase brand awareness, generate leads, and drive engagement.

Responsibilities

• Define and implement a digital strategy and roadmap for institutional audiences, to include UX and journey mapping across all digital touchpoints.
• Development, implementation and maintenance of the digital customer acquisition funnel and lead generation strategy.
• Create a proactive, data-driven process to keep our websites current and engaging for our target audiences.
• Conduct competitive analysis and be aware of the latest tools, innovations and new digital features in the market to help support brand leadership.
• Set benchmarks, success metrics and data mining to suggest improvements to reach target audiences.
• Oversee the client communications email calendar across GCG.
• Standardize the end-to-end email campaign process.
• Build and execute email campaigns, including promotional blasts, welcome campaigns, drip campaigns, newsletters, fund updates, invitations and retention campaigns.
• Conduct A/B tests on subject lines, content, timing, and design to continuously optimize performance.
• Work closely with Business Management & Technology teams to optimize the list generation process for target audiences via Salesforce.
• Create, maintain and grow email subscriber lists; work to identify data gaps to allow for increased targeting and defining marketing personas.
• Optimize website content and campaign landing pages for the firm's institutional audiences.
• Collaborate with designers, content writers, and other marketing team members in digital campaign development.
• Collaborate with digital and marketing teams to optimize content for search visibility and performance.
• Stay informed and ensure compliance with all legal/regulatory guidelines and data privacy laws (CAN-SPAM, GDPR, etc.) as well as firm standards.
• Monitor and report on campaign performance metrics such as open rates, CTRs, conversions, bounce rates, and unsubscribes.
• Report on campaign performance and ROI with actionable insights.
• Work with Business Management & IR teams to automate client engagement data for the sales teams.
• Oversee digital marketing resources; Define and codify processes.
• Manage budgets across digital channels for maximum ROI.
• Communicate proactively with business, marketing, creative, brand and sales partners across the organization.
• Serve as the team's digital specialist advising and guiding initiatives as needed.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 8+ years of experience in digital and email marketing roles.
• Experience working across digital mediums and working with multi-channel content distribution.
• Proficiency with digital, email and CMS platforms including (or similar to) Salesforce, Pardot, HubSpot, Google Analytics, Cvent, Seismic, etc.
• Knowledge of HTML/CSS.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Strong knowledge of email best practices (deliverability, spam compliance, formatting, A/B testing, trigger, drip and welcome campaigns, benchmarking & performance analysis).
• A collaborative and problem-solving mindset.
• Attention to detail and strong organizational skills.

Benefits

• Base salary and a short-term incentive program (cash bonus).
• Compensation decisions are based on a number of factors including relative experience, overall years of experience, industry experience, education, and designations.