About the position
The Vice President of Events Marketing leads a team responsible for the overall strategy for proprietary events, industry conferences and webinar programs for Fidelity's intermediary and institutional clients. This team partners closely with stakeholders across Fidelity Institutional, Institutional Wealth Management Services and Asset Management to leverage events as a key channel to deliver on business priorities, including client acquisition and retention and product and brand awareness. This leader will collaborate with stakeholders across Fidelity, including the Meeting & Events team, which manages the events experience, and the Sales and Relationship Management leaders to ensure the event/webinar strategy aligns with business goals and is valuable to the audience. The Events Marketing team also partners closely with teams across Marketing, Segment Management/Business Enablement, and Enterprise Marketing to design and execute the agendas, promote the events, and track and analyze event performance.
Responsibilities
- Lead the overall strategy for proprietary events, industry conferences, and webinar programs.
- Collaborate with stakeholders across Fidelity to align event/webinar strategy with business goals.
- Partner with the Meeting & Events team to manage the events experience.
- Work with Sales and Relationship Management leaders to ensure events are valuable to the audience.
- Design and execute event agendas in collaboration with Marketing and Segment Management teams.
- Promote events and track/analyze event performance.
Requirements
- Minimum Bachelor's Degree or advanced degree.
- 15+ years of experience in marketing or communications.
- 15+ years in progressive leadership roles.
- Knowledge of financial services and/or investment products.
- Intermediary or institutional market experience preferred.
- Experience leading multi-faceted marketing projects through execution.
- FINRA Series 7 and Series 24 licenses a plus or can be acquired while in the role.
Benefits
- Comprehensive health care coverage and emotional well-being support.
- Market-leading retirement.
- Generous paid time off and parental leave.
- Charitable giving employee match program.
- Educational assistance including student loan repayment and tuition reimbursement.
- Learning resources to develop your career.
