Vice President, Global Field and Partner Marketing

About the position

Equinix is seeking a dynamic and results-oriented Global Vice President of Field and Partner Marketing to lead our global efforts in driving revenue growth through impactful regional marketing programs and strategic partner engagement. This pivotal role will be responsible for developing and executing comprehensive field marketing strategies across key global regions and building strong, mutually beneficial relationships with our channel partners. The ideal candidate will be a seasoned marketing leader with a proven track record of building and scaling successful field and partner marketing organizations within the B2B technology sector.

Responsibilities

• Develop and implement a cohesive global field marketing strategy aligned with the evolution of the marketing function and the company's overall business objectives and go-to-market strategy.
• Oversee the planning and execution of regional marketing programs, including but not limited to events (virtual and in-person), webinars, workshops, and account-based marketing (ABM) initiatives, tailored to specific regional needs and market dynamics.
• Collaborate closely with regional sales leadership to understand their priorities and develop targeted marketing programs that drive pipeline and revenue in each region.
• Establish key performance indicators (KPIs) to measure the effectiveness of field marketing activities and provide regular reporting and analysis on program performance and ROI.
• Manage the global field marketing budget effectively, ensuring optimal allocation of resources across regions and programs.
• Build and mentor a high-performing global team of field marketing professionals, fostering a culture of collaboration, innovation, and accountability.
• Develop and execute a global partner marketing strategy to drive joint marketing activities and increase sales through our channel partner ecosystem.
• Establish and nurture strong relationships with key strategic partners, understanding their business goals and developing joint marketing plans that align with our mutual objectives.
• Create and deliver partner marketing programs, including co-branded content, joint webinars, partner events, partner campaigns and programs.
• Develop and maintain partner marketing resources, such as marketing templates, and campaign guides.
• Track and measure the effectiveness of partner marketing initiatives, providing regular reports on performance and ROI.
• Collaborate with the sales and partner management teams to ensure alignment on partner marketing priorities and activities.
• Work closely with product marketing, content marketing, digital marketing, and corporate communications teams to ensure consistent messaging and integrated campaign execution.
• Partner with sales operations to ensure effective lead flow and reporting on the impact of field and partner marketing activities on sales pipeline and revenue.
• Collaborate with marketing operations and finance to manage budgets and track expenses effectively.
• Stay abreast of industry trends, competitive landscape, and regional market dynamics to inform field and partner marketing strategies.
• Analyze marketing data and provide insights to optimize program performance and identify new opportunities for growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Deep, progressive experience in B2B technology marketing, with a significant focus on field and partner marketing.
• Proven track record of developing and executing successful global field marketing programs that drive measurable results.
• Extensive experience in building and managing successful partner marketing programs and fostering strong relationships with channel partners.
• Strong understanding of B2B sales cycles and the role of marketing in driving pipeline and revenue.
• Excellent leadership and team management skills, with experience building and motivating high-performing global teams.
• Exceptional communication, presentation, and interpersonal skills, with the ability to effectively interact with senior executives, sales teams, partners, and customers.
• Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Experience managing significant marketing budgets and demonstrating ROI.
• Familiarity with marketing automation platforms (e.g., Marketo, Eloqua, HubSpot) and CRM systems (e.g., Salesforce).
• Ability to travel globally as needed.

Benefits

• Employees are eligible for bonus, and equity may be offered depending on the position.
• Details about our company benefits can be found at the following link: USA Benefits eBook.