Vice President Global Marketing

About the position

Leica Microsystems is seeking a visionary and strategic Vice President of Global Marketing to spearhead our global marketing initiatives and make Marketing a highly differentiated and sustainable competitive advantage. This pivotal role is essential for driving brand recognition, thought leadership and customer engagement, and generate above market revenue growth across all our businesses and regions through innovative and forward-thinking strategies and strong aligned execution. You will be part of a broad international Commercial team reporting to Senior Vice President Commercial Operations and managing a global Marketing organization.

Responsibilities

• Support the development & drives execution of our Company strategy in line with our Vision & Mission.
• Develop and execute a comprehensive global marketing initiatives that align with the company's overall business goals and emphasizes innovation.
• Ensure consistent and compelling brand messaging and positioning across all markets to enhance brand equity.
• Build and maintain relationships with key stakeholders, partners, Key Opinion Leaders and agencies to enhance the company's market presence and reputation.
• Identify new opportunities to build profitable market share and sustainable competitive advantage, creating value for new and existing customers.
• Oversee all digital marketing efforts leveraging our LSIG (Life Sciences Innovation Group) Platform, including SEO, SEM, social media, email campaigns, and content marketing.
• Build, mentor, and lead a diverse and inclusive high-performing global marketing team.
• Drive continuous improvement across worldwide marketing processes and innovate customer value with new products and promotions.
• Drive marketing strategies and programs with regional customization and execution to maximize lead generation.
• Develop and manage the global marketing budget, ensuring optimal allocation of resources.
• Contribute to M&A due diligences and integration efforts in line with divisional strategies.

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• Proven experience (15+ years) in senior Commercial/Marketing/Sales Excellence leadership roles in the Life Sciences industry.
• Strong understanding of commercial processes, digital marketing, social media, content marketing, and emerging marketing technologies.
• Ability to articulate a vision and strategy in a way that inspires and motivates a team.
• High experience in organizational transformation and change management.
• Excellent analytical, planning, forecasting, budgeting/Financing and strategic thinking abilities.
• Strong communication and interpersonal skills, with the ability to influence and collaborate effectively.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Proven ability to lead a proactive marketing organization and ensure accountability for results.
• Broad marketing skill set including Voice of Customer, campaign management, demand generation, market segmentation, digital marketing, e-ecommerce, strategy development and competitor assessment.
• Demonstrated evidence of success in both direct line leadership and highly matrixed environments.
• Excellent communication and negotiation skills.
• Ability to manage multiple, complex priorities within demanding timeframes.
• Experience with lean / continuous improvement.
• Experience with mergers, acquisitions and joint ventures.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k) to eligible employees
• Bonus/incentive pay