Vice President of Marketing

About the position

The Vice President of Marketing is a transformative leadership role, responsible for driving the commercial success of our allergy portfolio-including a groundbreaking new treatment poised to reshape the standard of care. You will lead the end-to-end marketing strategy across both Health Care Provider (HCP) and Direct-to-Consumer (DTC) channels, ensuring compelling brand presence, seamless product launches, and sustained market growth. This role demands both visionary thinking and roll-up-your-sleeves execution. You'll lead a high-impact team, shape omnichannel campaigns, and forge strong cross-functional partnerships across Sales, Medical, Market Access, Regulatory, and R&D. The VP will serve as a core member of the commercial executive team, contributing directly to the strategic direction, growth trajectory, and culture of the organization.

Responsibilities

• Lead the vision, strategy, and execution of all HCP and DTC marketing efforts to drive prescription demand and consumer adoption for both in-market and pipeline products.
• Build and inspire a world-class marketing team, fostering a culture of excellence, agility, and innovation.
• Architect omnichannel campaigns that break through-leveraging broadcast, digital, social, influencer, advocacy, and experiential tactics-to connect deeply with patients, caregivers, and clinicians.
• Spearhead pre- and post-launch planning, from insight generation and brand positioning to tactical rollout and performance optimization.
• Ensure aligned financial forecasting, investment allocation, and revenue growth in partnership with Finance and Operations.
• Champion the voice of the customer-ensuring that real-world patient and provider insights drive marketing priorities, product development, and lifecycle planning.
• Relationship building and influence is a must - ability to build and sustain collaborative interactions with internal teams and external partners.
• People management - knows how to get work done through others by empowering, motivating, listening and providing guidance, setting objectives, managing performance, and providing feedback/coaching.
• Act as a strategic partner to medical and clinical affairs, contributing commercial insight to pipeline planning, regulatory positioning, and evidence generation strategies.
• Cultivate high-performance agency partnerships, maximizing creative potential and marketing ROI across all channels.
• Serve as a key culture carrier-leading with authenticity, inclusion, and a strong sense of purpose.

Requirements

• 15+ years of commercial leadership experience in the pharmaceutical or life sciences sector, with a strong focus on product launches, brand building, and go-to-market excellence.
• Proven success launching products in startup or early-growth environments-ideally in the allergy, immunology, or specialty pharma space.
• Expertise in both HCP and consumer marketing, with deep knowledge of multichannel engagement, campaign development, and metrics-driven optimization.
• Demonstrated successful experience in identifying and developing strong talent and building a high performing team.
• Ability to energize and inspire others to higher levels of effort, collaboration and performance.
• Strategic thinker with a growth/entrepreneurial mindset and the ability to pivot between visionary leadership and operational execution.
• Excellent financial acumen to oversee sales forecasts and budget, manage risks and opportunities and lead sustainable growth.
• Adept at navigating complex cross-functional landscapes, with exceptional communication and influence skills at all organizational levels.
• Data-driven, insight-led, and passionate about improving patient outcomes.
• Bachelor's degree required; advanced degree (MBA, MPH, etc.) strongly preferred.
• Willingness to travel as needed (25 - 35%).

Benefits

• Equal employment opportunities to all colleagues and applicants for employment.
• Prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• Expected Base salary range: $275,000 to $325,000 USD.