Vice President of Marketing

About the position

We are seeking a data-driven, strategic, and hands-on Vice President of Marketing to lead our demand generation engine and drive FinQuery's next phase of growth. This role owns the MQL pipeline and leads all facets of our marketing function-including digital, product marketing, content, events, and brand. You'll report to the CEO and partner closely with Sales, Product, and Customer Success to align go-to-market strategy, messaging, and pipeline acceleration efforts. The ideal candidate is a player-coach with a proven track record in scaling B2B SaaS marketing teams and generating measurable pipeline and revenue impact.

Responsibilities

• Lead Demand Generation & Pipeline Growth
• Own and scale the MQL engine to meet aggressive growth targets, with a focus on SQL conversion and revenue generation
• Develop a quarterly marketing roadmap tied to pipeline goals-including acquisition, adoption, cross-sell, and upsell initiatives
• Manage and optimize paid digital channels (e.g., LinkedIn, Google Ads, ABM platforms) to drive cost-efficient, scalable pipeline
• Drive Data-Driven Marketing Execution
• Build and maintain a robust marketing analytics framework across all channels-ensuring clear attribution from MQL to closed-won
• Partner with Analytics and RevOps teams to continuously refine reporting, campaign performance metrics, and ROI
• Lead structured A/B and multivariate testing programs to improve funnel conversion and campaign performance
• Scale a High-Performing Marketing Team
• Hire, mentor, and lead a high-impact team across key functions: demand gen, content, product marketing, design, and events
• Roll up your sleeves to coach team members on campaign execution, analysis, and optimization
• Drive a culture of continuous improvement and high accountability with clear performance goals and learning cycles
• Align Cross-Functionally Across the Business
• Partner with Sales and Product to tightly align on ICP, messaging, prioritization, and go-to-market strategy
• Create strong feedback loops to ensure marketing is directly informed by customer insights and frontline interactions
• Support sales enablement through targeted content, collateral, and campaign development
• Own Marketing Ops, Tech Stack & Budget
• Lead the marketing budgeting and resourcing process, ensuring alignment with company goals
• Continuously evaluate and optimize the marketing tech stack (HubSpot, Salesforce, attribution platforms, etc.)
• Ensure seamless integration between marketing, sales, and customer success systems

Requirements

• 12-15+ years of experience in B2B SaaS marketing, with 3+ years in a leadership role owning pipeline generation
• Proven success scaling MQL and SQL programs in a high-growth, metrics-driven environment
• Deep fluency in marketing analytics, attribution, and ROI measurement across paid, organic, and lifecycle channels
• Experience owning and managing modern marketing platforms (e.g., HubSpot, Salesforce, GA4, Marketo, Pardot, etc.)
• Hands-on and resourceful-comfortable operating in both strategic and executional modes
• Strong track record of cross-functional collaboration with Sales, Product, and CS
• Excellent communicator with executive presence and the ability to present results and insights to leadership and the board
• Experience in a growth-stage SaaS business preferred
• Bachelor's degree required; MBA or related advanced degree is a plus

Benefits

• Flexible PTO (including 11 holidays and your birthday off)
• 401(k) plan with employer matching
• Great health benefits with multiple plan option
• Option to choose between in office, fully remote, or a hybrid work environment for all employees
• Sabbatical program (4 weeks after 5 years of service)
• Casual dress environment (when in office)
• Catered lunches every Tuesday and Thursday
• Signing stipend for a work-from-home setup
• Free gym membership at our office
• Annual employee development program stipend of $2,000 for each employee
• Parental Leave Benefits
• Fertility/Adoption Assistance
• Annual tutoring stipend for your children
• Mentorship program available immediately
• Regular team outings
• Advancement opportunities based on results, not politics
• Culture that emphasizes inclusiveness driven by our REDI Committee