About the position
The Vice President of Sales and Marketing is a strategic and operational leader responsible for driving revenue growth, occupancy performance, and brand presence across all Americare Senior Living communities and ancillary business lines. Reporting to the President, this executive is a key member of the executive leadership team with enterprise wide responsibilities. This role will plan, direct, and evaluate all aspects of sales, marketing, digital strategy, and referral development in alignment with the company's mission, values, and growth objectives. The VP of Sales and Marketing brings a strategic, revenue-focused mindset to align sales, marketing, pricing, and payer strategies across the full continuum of care. This role leads a high-performing, self-correcting team of Sales and Marketing professionals and works cross-functionally with Operations, Finance, Clinical, IT, People Leadership and external partners to ensure a consistent and compelling customer journey-from first impression to move-in. The Vice President will also oversee centralized and community-level efforts in sales, digital and traditional marketing, public relations, and market intelligence to ensure brand consistency, effective outreach, and strategic market alignment across all service areas.
Responsibilities
- Develop and execute an integrated sales and marketing strategy to increase occupancy, optimize value per unit, and expand market presence.
- Leverage data analytics to inform strategic growth plans and optimize marketing and sales tactics based on results.
- Use data and performance metrics to balance occupancy targets with rate integrity, ensuring sustainable growth without compromising margins.
- Proactively monitor internal performance and external market trends to refine strategy and stay ahead of emerging opportunities and challenges.
- Lead long-term growth initiatives while driving measurable results that create long-term value.
- Lead and coach the Sales and Marketing professionals, regional directors and community-level leaders to meet and exceed occupancy and conversion goals.
- Design and optimize scalable sales systems, lead tracking, and performance management through modern CRM platforms.
- Strengthen referral networks by building strategic enterprise-level partnerships.
- Lead Americare's digital marketing strategy, including managing the website, online advertising, email marketing, reputation management, and content creation.
- Oversee brand consistency, public relations, and corporate communications.
- Implement analytics tools to monitor engagement, lead source attribution, and ROI.
- Manage external sales and marketing partnerships to drive occupancy growth.
- Recruit, develop, and retain a high-performing Sales and Marketing team.
- Equip community and regional leaders for success by providing training, performance tools, benchmarks, and a supportive accountability framework.
- Foster a culture of innovation, collaboration, and accountability focused on the employee, resident and family experience.
- Partner with Operations, Clinical, People Leadership, IT and Finance to ensure alignment in strategy development, pricing, service delivery, and customer experience.
- Provide coaching and communications support to Operations regarding inquiries and concerns from residents and families.
- Demonstrate honesty, transparency, and ethical behavior in all interactions.
- Uphold compliance and ethical standards in all marketing and sales activities.
Requirements
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (Master's preferred).
- 5+ years of senior-level or equivalent experience across sales, marketing, and analytics in senior living, healthcare, or hospitality.
- Demonstrated success in leading digital marketing campaigns, improving occupancy, and managing multi-site teams.
- Experience aligning pricing, payer strategy, and sales tactics to maximize revenue across a continuum of care is strongly preferred.
Nice-to-haves
- Deep understanding of digital marketing tactics and tools, including CRM and marketing automation platforms.
- Strategic mindset with the ability to execute with speed and efficiency based on market trends and internal performance insights.
- Proficiency in CRM systems and digital platforms.
- Excellent interpersonal and communication skills, with a passion for leadership and innovation.
- Deep expertise in leading the sales function, including standardized best practices, training and development, performance management, and data-driven sales analytics.
- Ability to work cross-functionally and lead through influence.
Benefits
- Recognition and Appreciation: Truly feel valued with meaningful shout outs and recognition.
- Family Atmosphere: Close-knit community where everyone feels at home.
- Paid Time Off: Enjoy a competitive PTO plan to recharge and relax.
- Daily Access to Wages: Flexibility to access your pay whenever you need it.
- Complimentary Meals: Delicious free meals while you work.
- Tuition Assistance: We support your educational pursuits so you can chase your career dreams!
- Comprehensive Benefits: Health, Dental, Vision, Life Insurance, Short- and long-term disability, and so much more...
- Earn More: Your hard work is rewarded with competitive pay and annual wage increases based on performance.
- 401(k) Plan: Secure your future with company contributions.
