Vice President of Sales & Marketing- Corporate Office Uniondale, NY

About the position

The Vice President of Sales & Marketing (VP-SM) will be a key executive leader responsible for developing, implementing, and executing strategic sales, marketing, and revenue optimization initiatives across Blue Sky Hospitality Solutions’ portfolio of 60+ hotels operating under leading brands such as Marriott, Hilton, IHG, Hyatt, and other independent properties. This role will drive top-line revenue performance, brand positioning, and market share growth while ensuring alignment with ownership goals, brand standards, and corporate objectives.

Responsibilities

• Develop and lead the company’s overall sales, marketing, and revenue strategies to maximize profitability and market share.
• Collaborate with executive leadership to establish long-term growth targets and performance benchmarks.
• Oversee the integration of brand-specific sales and marketing programs with Blue Sky’s corporate strategies.
• Direct and oversee the corporate and property-level sales teams to ensure consistent achievement of revenue goals.
• Foster strategic relationships with brand representatives, corporate accounts, travel management companies, and industry partners.
• Identify and develop new business opportunities, including group, corporate, leisure, and extended-stay segments.
• Lead the creation and execution of multi-channel marketing campaigns, digital strategies, and public relations initiatives to enhance brand visibility.
• Ensure consistent brand messaging and positioning across all properties and platforms.
• Monitor market trends, competitor activities, and guest feedback to adapt strategies accordingly.
• Partner with revenue management teams to implement pricing, inventory, and distribution strategies that optimize RevPAR and overall profitability.
• Analyze performance data, market reports, and competitive benchmarking to identify revenue opportunities.
• Recruit, mentor, and develop high-performing sales and marketing leaders at both corporate and property levels.
• Promote a culture of accountability, innovation, and continuous improvement.
• Provide training and guidance to property teams to ensure brand compliance and operational excellence.
• Prepare and manage the annual sales and marketing budget, ensuring effective allocation of resources.
• Present regular performance reports, forecasts, and strategic recommendations to the executive team and ownership groups.

Requirements

• Bachelor’s degree in Business, Marketing, Hospitality Management, or related field (Master’s preferred).
• Minimum 10–15 years of progressive leadership experience in sales and marketing within the hospitality industry.
• Proven track record of driving revenue growth across multi-brand, multi-property portfolios.
• Strong relationships with major hotel brands (Marriott, Hilton, IHG, Hyatt) and understanding of brand sales systems and standards.
• Exceptional leadership and team-building abilities.
• Strong analytical, strategic planning, and problem-solving skills.
• Expertise in digital marketing, e-commerce, and distribution strategies.
• Excellent negotiation, communication, and presentation skills.
• Ability to thrive in a fast-paced, results-driven environment.