Vice President - Product Manager, Card Marketing Transformation

About the position

Join us in revolutionizing the way we create and deliver marketing content. Be at the forefront of innovation, driving transformative change in the largest marketing execution space in the industry. As a Vice President Product manager within Card Marketing Transformation team, you will be the visionary architect of our Creative Development Platform. You will have the unique opportunity to design and implement groundbreaking processes that enhance our ability to deliver compelling marketing campaigns across all channels. Your work will directly impact our marketing, design, and content teams, enabling them to create integrated and effective content. Together, we will redefine how we engage with our audience and elevate our brand presence.

Responsibilities

• Serve as a thought-leader who drives a strategic, complex, and highly visible program across LOBs and functions from project initiation to delivery
• Accountable for strategic design and standing up new capabilities and ways of working
• Lead successful end to end execution and delivery of a program objective with or without precedent (including project conception, planning, requirements gathering, solutioning, governance, and decision-making) based upon targeted business outcomes, dependencies, and stakeholders
• Lead a squad of cross-functional team members to clearly establish a problem statement, opportunity goals, baseline data, measures of success, and business requirements
• Lead ideation sessions across matrixed group of stakeholders and pull together a single, prioritized solution across a complex program
• Maintain an analytical mindset to understand, develop and synthesize requirements; risks; and cross-dependencies during roadmap delivery across multiple program workstreams
• Ensure there is communication, alignment, and coordination across all stakeholders by creating and facilitating project status and executive summary presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders
• Communicate to all levels of the organization through compelling, impactful storytelling
• Build relationships with cross-functional teams (including Technology, Legal, and Regulatory Controls teams) to understand pain points, gather requirements, and drive solutioning
• Collaborate with program manager on an ongoing governance model (e.g. working routines and tools) to monitor and communicate progress; proactively identify and resolve issues
• Be a champion for both business and culture transformation, leading with consistency, integrity, and humility

Requirements

• Minimum 5 years of related experience
• Strong understanding of the creative development lifecycle within a marketing organization, including content creation, design, review, approval, and deployment processes
• End to end program delivery experience – including understanding of best practices, tools, and processes
• Demonstrated initiative and creativity to ensure successful and timely execution – strategic thinker with proven analytical abilities
• Familiarity with agile practices and collaboration tools (e.g. Confluence, Jira, Figma, Lucid, Microsoft Teams)

Nice-to-haves

• Familiarity with content development tools (e.g. Adobe Experience Manager, Adobe Firefly, Figma, etc.) is good to have
• Product owner experience is good to have
• Marketing or program management experience is helpful