About the position
HireVue is transforming the way companies discover and connect with talent. We empower candidates to share their stories, demonstrate their abilities, and connect with opportunities unlocking potential for both candidates and our customers in a way that is fair and unbiased. By leveraging proven science and creating a more fair hiring process, we identify the skills that truly drive success, ensuring that hiring decisions are based on what matters most. Backed by our industry-leading AI-powered approach, we create a level playing field, eliminating barriers and making hiring more inclusive. We are shaping the future of talent acquisition—where skills, potential, and opportunity meet. As we enter our next phase of growth, we’re seeking a strategic VP of Product Marketing to define and elevate our market presence. This position reports to the Chief Marketing Officer.
Responsibilities
- Define and refine core positioning and messaging for the HireVue platform to differentiate us among a competitive talent technology landscape.
- Develop customer-centric storytelling that speaks to Talent Acquisition, HR and business leaders.
- Own and evolve HireVue’s customer personas, ensuring deep insights into buyer needs, pain points, and decision-making drivers.
- Partner with the Brand and Communications teams to build content that drives thought leadership and market influence.
- Optimize and evolve our pricing and packaging strategy to drive growth and profitability.
- Lead the gathering and synthesizing of competitive intelligence.
- Maintain a pulse on market trends, customer needs, and emerging technologies.
- Partner with Sales Enablement to assist with the design and execution of sales enablement programs.
- Develop customer-centric sales narratives, battlecards, pitch decks, and competitive positioning frameworks.
- Collaborate with Revenue Ops and Sales Leadership to measure impact and optimize enablement strategies.
- Partner closely with the Chief Product Officer and Product Management team to ensure market-driven product strategy.
- Provide input into product roadmap decisions with deep market and customer insights.
Requirements
- 15+ years of B2B SaaS Product Marketing experience.
- Proven track record of success in product marketing for growing, industry-leading technology companies.
- Exceptionally strong expertise in product positioning, messaging frameworks, persona development, and sales enablement.
- Experience in optimizing pricing and packaging strategies for B2B technology companies.
- Leadership experience, with the ability to build, mentor, and scale a high-performing Product Marketing team.
- Executive communication skills and presentation ability.
- A strong relationship and consensus builder who can deal with ambiguity.
- A data-driven, strategic mindset, with a passion for the product marketing discipline.
Nice-to-haves
- Experience in HR Tech, Talent Acquisition, or AI-driven SaaS solutions.
Benefits
- Medical, dental and vision insurance
- 401(k) with employer match up to 4%
- Unlimited Paid Time Off
