About the position
Our product marketing team is responsible for developing and communicating the value proposition of our data, technology & measurement solutions to our clients and across the greater NBCUniversal organization. We are currently looking for an experienced Vice President of Product Marketing to lead GTM and commercialization of NBCU’s suite of products as well as contribute to overall advertising GTM. This is a highly technical role that requires a deep understanding of NBCU’s products and the ability to simplify that knowledge into language and visuals that bring our offerings to life for our clients and agency partners. Through the delivery of a variety of collateral—sales decks, one-sheets, FAQs, website copy, videos, and more—the Vice President will play a critical role in driving demand for our solutions.
Responsibilities
- Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
- Act as key subject matter expert and product evangelist with deep knowledge of NBCU’s advertising technology & data solutions
- Act as the liaison between Product, Strategy, and Sales Enablement in order to communicate the value proposition of NBCU’s product solutions
- Manage three senior directors and their teams, ensuring effective collaboration, clear communication, and alignment with organizational goals
- Take the lead on product positioning and branding
- Develop product collateral—pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
- Lead product training to help drive understanding and adoption of NBCU’s ad tech solutions
- Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more
- Exhibit eagerness to learn new technologies and products and stay updated on industry trends
Requirements
- 10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
- Prior leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
- Proven expertise in data-driven advertising technology and related concepts
- Demonstrated experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization
Nice-to-haves
- Familiarity with inclusive, user-centered design
- Experience marketing both managed service and self-service B2B products
- Good working knowledge of media, media technology, and 'traditional' vs. 'advanced' advertising
- Experience working with data scientists, data analysts, and data engineers
- Excellent written and verbal communication skills
- Strong attention to detail and love of problem-solving
- PowerPoint and executive presentation skills
- Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
- BA/BS degree or similar college-level education in relevant field
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- A variety of other discounts and perks
