About the position
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and principles of our people is critical to our success. Together, we share a common set of values: do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior platform for building a professional career-a place for people to learn, to achieve, to grow. Led by the Chief Marketing Officer, the Firmwide Marketing team at Morgan Stanley is backed by momentum and a broad imperative seen as core to the firm's future growth. We're a team of passionate doers who are proactive and committed to collaborating with our colleagues to further position the firm as modern and innovative. The Firmwide Marketing team is looking for a dynamic and results-driven Vice President of Digital and Social Marketing to lead and evolve marketing initiatives for Investment Banking and Global Capital Markets. We're looking for an experienced marketer who specializes in content strategy with an emphasis on social and experience in managing campaigns. This role will initially focus on building and executing a best-in-class social media strategy to drive awareness, engagement and audience growth while strategically positioning the company and industry leaders. As efforts are scaled, the focus will expand to a broader digital ecosystem to create further connection and differentiation. This role requires a strategic thinker with a deep understanding of business needs, expertise in social media and a data-driven mindset with a vision for scaling digital marketing across multiple channels.
Responsibilities
- Own and scale a new digital and social marketing function, starting with social and expanding into broader digital channels
- Able to translate business objectives and client needs into innovative and impactful marketing strategies
- Lead the end-to-end management, implementation and optimization of the business' social program and campaigns, overseeing all processes including strategic and creative development, production, cross-functional collaboration with key business partners and partnership with Legal, Compliance and Risk
- Lead a nimble team of social content strategists, designers and copywriters
- Collaborate with Firmwide Marketing social and content teams to ensure alignment with broader organizational goals, driving synergies and maximizing impact through a unified approach and overarching narrative
- In close proximity with Legal and Compliance colleagues, provide governance support for how the firm and its employees show up on social in a responsible manner and maintain updated processes and procedures to support
- Continue to evolve the approach and manner when speaking to audiences on social to be more conversational and accessible; look to create more content that is social-first
- Partner with the team's firmwide social listening center of excellence to monitor sentiment, competitor benchmarking and social trends; ensure the team stays abreast of issues percolating across platforms and evolve the content strategy accordingly in real time and longer-term
- Motivate and inspire the team to continuously take the firm's social presence to the next level, in financial services and across industries
- Set the vision for digital marketing strategies and tactics beyond social including email marketing, paid media, content marketing
- Establish KPIs, measurement frameworks and insights-driven optimizations to drive results
- Rigorously track and monitor past and current performance to recommend new strategies and campaigns
- Build and maintain close relationships with key internal and external stakeholders
Requirements
- Bachelor's Degree and 8+ years of experience leading successful digital and social teams, preferably at an enterprise company or large agency; financial services or professional services industry experience preferred, experience in and/or knowledge of Investment Banking a plus
- Proven track record of developing and executing strategic social media campaigns that build social following, drive engagement, align with business goals and deliver measurable results
- Demonstrated expertise with building, leading and scaling high-performing social teams
- Exceptionally strong relationship management skills, experience working with senior executives and stakeholders cross-functionally and in global markets
- Proactive, motivated leader with exceptional interpersonal, verbal and written communication skills
- A demonstrated ability to thrive in a fast-paced environment and work across multiple projects simultaneously; ability to adapt and reprioritize accordingly with ease
- Social background with experience expanding into email marketing, paid media and other digital channels is preferred
- Subject matter expertise on best practices across LinkedIn, other social media platforms and an interest in emerging trends and platforms.
- Proficiency with Sprinklr, Netbase, Canva and creating captivating content specifically for social
- Excitement and energy for pushing creative boundaries with an eye toward mitigating risk within the environment of a highly governed organization
- Strong attention to detail in pursuit of thoroughness and accuracy
- Strong experience in reporting and analyzing digital and social KPIs to measure campaign performance, drive optimization and deliver actionable insights
Benefits
- Comprehensive employee benefits and perks
- Opportunities for career advancement within the company
- Support for employees and their families at every point along their work-life journey
