Primex Family Of Companiesposted over 8 years ago
Full-time
Madison, WI
Computer and Electronic Product Manufacturing
Vp Of Marketing
PRIMEX FAMILY OF COMPANIES
Management, Marketing
Madison
Wisconsin
Vp Of Marketing Job Description
Vice President, Marketing
Position Purpose:
Provide leadership and coordination of company marketing and ecommerce functions. Develop and implement AcuRite product marketing and brand strategies. Monitor and analyze Voice of Customer (VOC), marketing and product/platform category activity against market share growth goals.
Ensure the alignment of the Companys marketing/ecommerce strategies to the overall strategy of the company and include such areas as brand identity/awareness, product marketing/merchandising, developing channel strategies to grow key ecommerce partners, market research and seasonal promotions/internet marketing initiatives.
Key Job Activities:
* Drive marketing strategy, tactical planning, product merchandising, content creation, content calendar, creative project timelines, communications and deployment across key platforms (website, email, search, paid media, video, social, mobile, etc.).
* Guide the creation of engaging, effective campaign assets for multi-channel digital marketing programs and manage the roll-out and ongoing optimization of consumer products on e-commerce websites
* Drive decisions relating to branding and other marketing-related intellectual property.
* Monitor and analyze online initiatives and consumer behavior via analytics tools to provide actionable insights and drive improvement in marketing performance, champion the needs of the consumer (VOC), increase ecommerce sales, optimize online initiatives and improve the overall user experience.
* Manage all online public relations, marketing and advertising efforts. Ensure all marketing activities (digital, social, communications) are coordinated and aligned with strategic business goals.
* Develop and manage marketing budgets, and oversee the development and management of internal operating budgets.
* Gather information about the competitive landscape, industry trends and market share.
* Contribute to integrating website support/online marketing activities with consumer support department.
* Establish an implement short- and long-range goals, objectives, policies, and operating
procedures. Accountable for hitting revenue and performance goals.
* Work with department managers and corporate staff to develop one and three-year business plans for the company.
* Chair a committee with leaders in Sales, Product Development, Consumer Support and Operations to execute all of the above activities.
* Recruit, train, supervise, and evaluate department staff.
Madison Seasonal Job
Vp Of Marketing Job Requirements
Education and Experience:
* Bachelors degree in business, marketing or equivalent required; MBA preferred.
* A minimum of 10-15 years of experience in B2C consumer goods marketing, sales, and/or e-commerce.
*
* Experience optimizing and measuring success of digital marketing tools for e-commerce websites (at least one that receives 80k+ unique visitors per month)
* Experience with Voice of the Customer, customer satisfaction, and website user experience feedback tools
* Passionate obsession with emerging marketing trends.
* Ability to give creative direction, organized, eye for detail and project management skills required.
* Previous experience working with in-house marketing team required.
* Proficient in Microsoft Office and Adobe Creative Suite preferred
* Experience building engaged communities through social media.
* Proven track record of using metrics and data analytics to generate sales and increase consumer engagement.
* Experienced in combining traditional and digital marketing plans with successful B2C and B2B companies.
Knowledge and Skill Requirements:
1. Experience in strategic planning and execution. Experience in planning marketing, branding and merchandising strategies, sales promotions and successful online public relations/ marketing efforts.
2. Work requires professional written and verbal communication and interpersonal skills. Ability to motivate teams to produce quality materials within tight time frames and simultaneously manage several projects. Ability to participate in and facilitate group meetings. This is normally acquired through a combination of the completion of a Masters Degree in Marketing and ten years of experience in a senior-level sales and/or marketing position.
Other:
* Must be able to travel domestically and internationally on occasion.
* Must be able to work outside of normal business hours when necessary.
Competencies:
* Action Oriented = Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others
* Dealing With Ambiguity = Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isnt upset when things are up in the air; doesnt have to finish things before moving on; can comfortably handle risk and uncertainty
* Approachability = Is easy to approach and talk to; spends the extra effort to put others at ease; can be warm, pleasant, and gracious; is sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good listener; is an early knower, getting informal and incomplete information in time to do something about it
* Command Skills = Relishes leading; takes unpopular stands if necessary; encourages direct and tough debate but isnt afraid to end it and move on; is looked to for direction in a crisis; faces adversity head on; energized by tough challenges
* Conflict Management = Steps up to conflicts, seeing them as opportunities; reads situations quickly; good at focused listening; can hammer out tough agreements and settle disputes equitably; can find common ground and get cooperation with minimum noise
* Delegation = Clearly and comfortably delegates both routine and important tasks and decisions; broadly shares both responsibility and accountability; tends to trust people to perform; lets direct reports finish their own work
* Developing Direct Reports = Provides challenging and stretching tasks and assignments; holds regular development discussions; is aware of each direct reports career goals; constructs compelling development plans and executes them; pushes direct reports to accept developmental opportunities; is a people builder
* Integrity and Trust = Is widely trusted; is seen as a direct truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesnt misrepresent him/herself for personal gains
* Motivating Others = Creates a climate in which people want to do their best; motivates many kinds of direct reports and team or project members; assesses and tailors recognition and feedback to each persons individual motivators, pushes tasks and decisions to appropriate people; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with
* Presentation Skills = Is effective in a variety of formal presentation settings; one-on-one, small and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group process during the presentation; can change tactics midstream when something isnt working
* Drive for Results = Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results
* Strategic Agility = Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans
* Managing Vision and Purpose = Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities, is optimistic; creates mileposts and symbols to rally support behind the vision; makes the vision sharable by everyone; can inspire and motivate entire units or organizations
PRIMEX FAMILY OF COMPANIES
Management, Marketing
Madison
Wisconsin
Vp Of Marketing Job Description
Vice President, Marketing
Position Purpose:
Provide leadership and coordination of company marketing and ecommerce functions. Develop and implement AcuRite product marketing and brand strategies. Monitor and analyze Voice of Customer (VOC), marketing and product/platform category activity against market share growth goals.
Ensure the alignment of the Companys marketing/ecommerce strategies to the overall strategy of the company and include such areas as brand identity/awareness, product marketing/merchandising, developing channel strategies to grow key ecommerce partners, market research and seasonal promotions/internet marketing initiatives.
Key Job Activities:
* Drive marketing strategy, tactical planning, product merchandising, content creation, content calendar, creative project timelines, communications and deployment across key platforms (website, email, search, paid media, video, social, mobile, etc.).
* Guide the creation of engaging, effective campaign assets for multi-channel digital marketing programs and manage the roll-out and ongoing optimization of consumer products on e-commerce websites
* Drive decisions relating to branding and other marketing-related intellectual property.
* Monitor and analyze online initiatives and consumer behavior via analytics tools to provide actionable insights and drive improvement in marketing performance, champion the needs of the consumer (VOC), increase ecommerce sales, optimize online initiatives and improve the overall user experience.
* Manage all online public relations, marketing and advertising efforts. Ensure all marketing activities (digital, social, communications) are coordinated and aligned with strategic business goals.
* Develop and manage marketing budgets, and oversee the development and management of internal operating budgets.
* Gather information about the competitive landscape, industry trends and market share.
* Contribute to integrating website support/online marketing activities with consumer support department.
* Establish an implement short- and long-range goals, objectives, policies, and operating
procedures. Accountable for hitting revenue and performance goals.
* Work with department managers and corporate staff to develop one and three-year business plans for the company.
* Chair a committee with leaders in Sales, Product Development, Consumer Support and Operations to execute all of the above activities.
* Recruit, train, supervise, and evaluate department staff.
Madison Seasonal Job
Vp Of Marketing Job Requirements
Education and Experience:
* Bachelors degree in business, marketing or equivalent required; MBA preferred.
* A minimum of 10-15 years of experience in B2C consumer goods marketing, sales, and/or e-commerce.
*
* Experience optimizing and measuring success of digital marketing tools for e-commerce websites (at least one that receives 80k+ unique visitors per month)
* Experience with Voice of the Customer, customer satisfaction, and website user experience feedback tools
* Passionate obsession with emerging marketing trends.
* Ability to give creative direction, organized, eye for detail and project management skills required.
* Previous experience working with in-house marketing team required.
* Proficient in Microsoft Office and Adobe Creative Suite preferred
* Experience building engaged communities through social media.
* Proven track record of using metrics and data analytics to generate sales and increase consumer engagement.
* Experienced in combining traditional and digital marketing plans with successful B2C and B2B companies.
Knowledge and Skill Requirements:
1. Experience in strategic planning and execution. Experience in planning marketing, branding and merchandising strategies, sales promotions and successful online public relations/ marketing efforts.
2. Work requires professional written and verbal communication and interpersonal skills. Ability to motivate teams to produce quality materials within tight time frames and simultaneously manage several projects. Ability to participate in and facilitate group meetings. This is normally acquired through a combination of the completion of a Masters Degree in Marketing and ten years of experience in a senior-level sales and/or marketing position.
Other:
* Must be able to travel domestically and internationally on occasion.
* Must be able to work outside of normal business hours when necessary.
Competencies:
* Action Oriented = Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others
* Dealing With Ambiguity = Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isnt upset when things are up in the air; doesnt have to finish things before moving on; can comfortably handle risk and uncertainty
* Approachability = Is easy to approach and talk to; spends the extra effort to put others at ease; can be warm, pleasant, and gracious; is sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good listener; is an early knower, getting informal and incomplete information in time to do something about it
* Command Skills = Relishes leading; takes unpopular stands if necessary; encourages direct and tough debate but isnt afraid to end it and move on; is looked to for direction in a crisis; faces adversity head on; energized by tough challenges
* Conflict Management = Steps up to conflicts, seeing them as opportunities; reads situations quickly; good at focused listening; can hammer out tough agreements and settle disputes equitably; can find common ground and get cooperation with minimum noise
* Delegation = Clearly and comfortably delegates both routine and important tasks and decisions; broadly shares both responsibility and accountability; tends to trust people to perform; lets direct reports finish their own work
* Developing Direct Reports = Provides challenging and stretching tasks and assignments; holds regular development discussions; is aware of each direct reports career goals; constructs compelling development plans and executes them; pushes direct reports to accept developmental opportunities; is a people builder
* Integrity and Trust = Is widely trusted; is seen as a direct truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesnt misrepresent him/herself for personal gains
* Motivating Others = Creates a climate in which people want to do their best; motivates many kinds of direct reports and team or project members; assesses and tailors recognition and feedback to each persons individual motivators, pushes tasks and decisions to appropriate people; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with
* Presentation Skills = Is effective in a variety of formal presentation settings; one-on-one, small and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group process during the presentation; can change tactics midstream when something isnt working
* Drive for Results = Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results
* Strategic Agility = Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans
* Managing Vision and Purpose = Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities, is optimistic; creates mileposts and symbols to rally support behind the vision; makes the vision sharable by everyone; can inspire and motivate entire units or organizations
