About the position
We are seeking applicants for the VIP Marketing Strategy & Innovation Manager position who will report to the Director of VIP Marketing Strategy & Innovation. This role is responsible for managing continuous improvement and delivery of CRM product capabilities and providing strategy on initiatives and business processes that enable sales and services teams across the enterprise. The role also serves as a Lead Business Analyst and Salesforce Administrator and assists in managing product backlogs in an Agile Scrum project management environment. The VIP Marketing Strategy and Innovation Manager will work collaboratively as part of a product team to ensure success and client satisfaction and will help take lead on requirements gathering and solution architecture to extend the capabilities of our CRM tools. This position is part of a Caesars Entertainment Corporate VIP Marketing Enterprise Shares Services department that supports property Casino Marketing teams, Player Development teams, National Casino Marketing, Inside Sales, Digital VIP Hosts, Hospitality Sales teams and other user groups that leverage Salesforce CRM products. The position is based in Las Vegas, NV.
Responsibilities
- Heavily involved in Salesforce solution architecture as an administrator and internal consultant.
- Champion Salesforce/CRM Governance across the enterprise.
- Acting business analyst resource supporting an enterprise-wide common Salesforce backlog as part of an Agile product team.
- Assist with project management using Agile Kanban/Scrum methodologies.
- Responsible for identifying growth and efficiency opportunities within the VIP Marketing organization.
- Help lead product design and deployment of innovative sales and service solutions on the Salesforce platform and other CRM products.
- Self-organizing and working effectively as an individual or with stakeholders to understand business needs.
- Ability to listen to end-user desires/requirements and translate those into user stories.
- Manage innovative projects from initial conceptualization through implementation.
- Recommend project prioritization to leadership ensuring high potential, high return projects are implemented.
- Frequent collaboration with a wide range of stakeholders including VIP Marketing Strategy & Support team members, IT Delivery Resources, Casino Marketing Leaders, and more.
- Manage technical process reviews, and acceptance testing to meet product roadmap goals and sprint deadlines.
- Providing guidance on what to build and when to build.
- Ability to take directions as well as manage multiple direct reports.
- Strong technical, creative, and analytical approach to solving problems.
- Intense focus on the user experience to ensure a successful rollout and high user adoption.
- Process dynamic, special projects as they arise.
Requirements
- Salesforce Certified Administrator or related certification strongly preferred.
- Minimum of 3 years working on Salesforce products building or supporting capabilities.
- Minimum of 2-3 years' professional work experience in product management with emphasis on marketing technology.
- Professional work experience in casino marketing, loyalty marketing or the gaming industry strongly preferred.
- Bachelor's degree in marketing, business, technology, hospitality or related areas of study preferred.
Nice-to-haves
- Understanding of Agile Scrum methodology and framework used to manage complex projects.
- High level of understanding about how data works and ability to manipulate data using tools including Salesforce SOQL, Salesforce Data Loader, Microsoft Access and Excel.
- Strong project management skillset with the ability to manage in a fast-changing environment.
- Excellent verbal and written communication skills.
- Proven problem solving, conceptual thinking, and analytical abilities.
- Ability to learn quickly and think creatively.
- Ability to uphold and demonstrate the highest level of integrity and professionalism.
