VP, Artist Marketing

About the position

The Vice President of Artist Marketing is responsible for spearheading the global marketing strategy and implementation for Red Bull Records and its roster of artists. By overseeing a team located in both Los Angeles and London, the VP will provide mentorship and guidance to the Artist Marketing team, aiding them in creating and executing outstanding marketing campaigns for Red Bull Records' artists. This position involves close collaboration with the departments of A&R, Creative, Publicity, Digital, and Commercial Marketing to develop innovative, culturally resonant marketing strategies aimed at expanding audiences, enhancing fan engagement, and driving commercial success and cultural influence. The role demands an experienced and creative leader who is attentive, adaptable, analytical, and forward-thinking.

Responsibilities

• Manage a team of four members located in Los Angeles and London in the field of global Artist Marketing.
• Provide mentorship to a high-performing team, fostering a culture of collaboration, creativity, innovation, teamwork, and professional growth.
• Lead both US and international marketing strategies for artist development, ensuring consistency while customizing approaches for key markets.
• Direct integrated merchandise, e-commerce, and direct-to-fan strategies within all marketing campaigns.
• Promote catalog and Red Bull Record label initiatives, including anniversaries and label events.
• Develop and implement innovative marketing strategies for assigned projects.
• Supervise the daily execution of artist campaigns across digital platforms, social media, content creation, experiential activities, and public relations.
• Determine the global positioning of artists and create marketing strategies focused on content creation, release strategies, creative direction, social media presence, and brand collaborations.
• Ensure that the artist's brand identity is consistently communicated across all marketing channels and materials.
• Lead cross-functional teams to collaborate effectively and deliver exceptional marketing campaigns that surpass goals.
• Act as the primary contact between teams to establish specific project KPIs in collaboration with all departments.
• Regularly communicate with artist management and other external stakeholders about label plans, expectations, and results.
• Advocate for artists both within the company and externally.
• Identify various audience segments and subcultures for artists and develop plans to effectively target and influence consumer behavior.
• Create strategies aimed at encouraging discovery and nurturing superfan communities.
• Work closely with artists to design customized marketing campaigns that connect with their target audiences.
• Utilize social media, streaming platforms, and digital advertising to optimize reach and engagement.
• Employ data analytics to enhance strategies and evaluate success.
• Analyze real-time data to derive actionable insights that help achieve established strategic objectives.
• Pursue new strategic partnerships to expedite audience growth and strengthen brand associations.
• Supervise and efficiently manage project budgets in collaboration with the finance team and marketing leaders.

Requirements

• 10+ years of strategic marketing experience in the entertainment industry, including at least 3 years in a senior position.
• Must have international marketing expertise with a comprehensive understanding of how to promote artists through localized marketing strategies.
• Proven track record of successfully promoting emerging artists, building artist brand identities, and demonstrating audience growth.
• Well-established network within the music, entertainment, media, and creative sectors.
• In-depth knowledge of streaming services, social media platforms, content strategy, and the digital advertising landscape.
• Exceptional written and communication skills with strong attention to detail.
• Excellent verbal presentation skills with the ability to inspire others about ideas and strategies.
• Ability to lead, supervise, coach, and provide feedback to staff, with a passion for employee development.
• Strong enthusiasm for independent music and artist development.

Benefits

• Permanent position
• Benefits eligible