About the position
The VP of Mobile Brand Management and Product Marketing is a new, high-impact leadership role focused on accelerating our mobile publishing strategy across all Warner Bros. Games franchises. This leader will be responsible for driving the strategic marketing vision for mobile games, enhancing brand equity, acquiring new players, and growing live services across platforms, genres, and global markets. This role requires a seasoned leader with deep expertise in mobile games publishing, audience insights, full-funnel marketing, and cross-functional go-to-market execution. You must be passionate about mobile games, the evolving platform ecosystem, and connecting players to great experiences through data-informed and creatively ambitious marketing strategies. We're looking for someone who is not only a strategic thinker and visionary, but also a hands-on operator who can lead change, execute with urgency, and embed best-in-class mobile marketing and publishing practices within our organization.
Responsibilities
- Lead the global brand and product marketing strategy for all mobile titles, from soft launch through scaled live operations.
- Develop differentiated positioning and value propositions rooted in mobile player behaviors and motivations.
- Champion a franchise-driven and mobile-first mindset across the publishing org and partner closely with studios to bring our mobile games to market with impact.
- Collaborate deeply with mobile studios and cross-functional publishing leads to inform product-market fit, competitive differentiation, and mobile-optimized roadmaps.
- Drive alignment between product vision, feature set, and go-to-market execution to support acquisition, engagement, and monetization goals.
- Own marketing budget planning and investment strategy across brand, UA, creative, creator, social, community, and lifecycle campaigns.
- Partner with Growth and FP&A to define KPIs, forecast performance, and deliver against aggressive business targets.
- Lead global-to-local strategies that resonate across core and emerging markets.
- Own mobile go-to-market planning from soft launch through live service.
- Partner with Research, Market Intelligence, and Analytics to drive competitive analysis, player segmentation, cohort behavior analysis, and campaign optimization.
- Build and lead a high-performing mobile marketing team.
- Champion modern mobile publishing practices and tools.
Requirements
- 12+ years in brand, product marketing, or publishing roles, with a strong focus on mobile free-to-play games.
- 7+ years in team leadership roles, including managing global teams and cross-functional collaboration.
- Proven success launching and scaling mobile games globally across various genres (RPG, strategy, casual, etc.).
- Experience working closely with UA, growth, product, live ops, and analytics teams to drive sustainable success.
- Deep understanding of the mobile ecosystem including platform best practices, monetization trends, store relationships, and privacy/policy impacts.
Nice-to-haves
- Experience launching titles in APAC, MENA, or LATAM regions.
- Global publishing or platform-side experience (Apple, Google, etc.).
Benefits
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays and sick time
- Vacation
