About the position
Assembly is an integrated agency providing purpose-built communications to Microsoft – bringing strategy, creative, research, social and digital, and influencer marketing together to drive tangible business results and advance Microsoft’s mission to empower every person and organization on the planet to achieve more. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Assembly has an exciting opportunity for a Vice President, Creator on the Microsoft account. This vital position will lead the daily account management of the Influencer and Content Creator Programs for one of the world’s most recognizable brands. It will focus on driving brand strategy on how we engage with digital influencers and content creators to help promote Microsoft’s products and services among their ever-growing and significant audiences. This position requires strong account management, project management skills, the ability to supervise a busy account, including managing staff and serving as a daily counterpart to clients, and, in the background, working with influencers and/or content creators.
Responsibilities
- Drive Assembly’s strategic vision in the cross-platform video/digital influencer space
- Oversee strategic planning and consultation for internal teams, and external clients
- Evolve data and measurement framework for our clients to prove campaign success and differentiate our capability
- Establish processes to support and nurture rapid growth
- Establish and maintain relationships with clients who activate or are likely to activate influencer marketing campaigns, build develop prospective clients
- Build strong relationships with influencers, talent agencies, multi-channel networks and other customers to ensure long-term success
- Share expertise and advise clients on new campaign ideas to generate continued results
- Work with all teams to ensure campaign success
- Actively participate in account and campaign management and work with internal account management to ensure client satisfaction
- Elevate the opportunity and offerings around influencers and brand integrations across various teams including account, creative, production and strategy teams
Requirements
- At least 8 years working in content development and creation
- At least 5 years previous experience working directly with influencers in a marketing, talent management and/or sales role at a Multi-Channel-Network or comparable agency
- Strong understanding of social media, influencers, content creators and the larger Influencer Marketing ecosystem
- Influencer and talent agency contacts at both senior and junior levels required
- Knowledge and experience working across all tiers of influencers (micro, mid, top tier and traditional experts) and nuances of working with each
- Proven ability to work with clients and manage teams to create strategic and creative influencer campaigns that deliver on KPI’s and drive ROI
- Knowledge of best practices, tech platforms, tools and processes for influencer marketing
- Understanding of integrating influencer work across teams (ideally with paid, earned, owned, creative etc.)
- Experience managing teams, establishing goals and ensuring project deadlines are met
- A passion for pop-culture and its infusion into the consumer brand ecosystem
- Relentlessly seeks, shares and adopts ideas and best practices in and outside the agency
- Makes the complex simple – through brainstorms, workshop and educational summits, you empower others to learn and action your lessons
- Exceptional collaborator who can work across practices and cross-functional teams
- Experience/involvement in new business – proposal development, RFI/RFP responses, and pitching
Benefits
- Medical and dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Paid time off
- Travel assistance
- Wellness programming
