About the position
AliveCor is looking for a VP, Employer Marketing to join our sales department. The person will lead marketing efforts for our employer sales organization. Reporting directly to the SVP of Employer, this role will play a pivotal role in shaping AliveCor’s market presence and supporting employer growth through strategic messaging, impactful content creation, lead generation, and event strategy. The ideal candidate is a collaborative leader with a deep understanding of employer marketing within healthcare or employee benefits, and a proven ability to drive results.
Responsibilities
- Develop and refine AliveCor’s employer market positioning, ensuring alignment with the needs of consultants, brokers, and employer clients/partners
- Create compelling messaging that resonates with target audiences, showcasing the unique and differentiated value of AliveCor’s offerings
- Lead the creation of high-impact marketing materials, including one-pagers, brochures, case studies, white papers, and presentations, to support the employer team
- Collaborate with cross-functional teams to ensure content is accurate, engaging, and aligned with AliveCor’s brand voice
- Oversee the Business Development team and collaborate on designing and executing lead generation campaigns to drive awareness and create opportunities for the employer sales team
- Procure and leverage cost effective marketing automation and contact database tools to nurture leads and measure campaign performance
- Identify and recommend key industry conferences and events to enhance AliveCor’s visibility within the employer, payer, and consulting/brokerage communities
- Oversee event planning and execution, including booth design, sponsorship opportunities, and on-site support
- Monitor industry trends and competitive activity to inform marketing strategies and identify new opportunities
- Provide insights and recommendations to the employer team to enhance market positioning
- Partner closely with the employer sales organization to ensure alignment between marketing and sales efforts
- Lead and mentor a team of marketing professionals to execute employer marketing initiatives effectively
Requirements
- 8+ years of experience in marketing, with a focus on employer, B2B, or healthcare sectors
- Proven track record of developing and executing successful market messaging, campaigns, and content strategies
- Strong experience creating and managing a variety of content formats, including sales collateral, case studies, and thought leadership pieces
- Exceptional leadership skills with the ability to manage teams and influence cross-functional stakeholders
- Proficiency in analyzing marketing data and KPIs to measure success and inform future strategies
- Bachelor’s degree in marketing, business, communications, or a related field. Advanced degree or MBA preferred
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Paid vacation
- Paid holidays
- Paid personal days
- Volunteer time off
- 401(k) savings with employer match
- Bonus opportunities
- Life insurance
- Company sponsored life insurance
- KardiaComplete program
