About the position
As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base. Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Responsibilities
- Develop and Implement Global Marketing Strategy: Craft and execute a comprehensive global marketing strategy aligned with the company's business objectives.
- Identify and prioritize target markets and customer segments.
- Create go-to-market strategies for new product launches and feature updates.
- Brand Management: Enhance and manage the company's brand identity and positioning in the market.
- Oversee the creation and implementation of marketing campaigns to boost brand awareness and market share.
- Demand Generation and Lead Management: Develop and execute multi-channel marketing campaigns to drive lead generation and customer acquisition.
- Implement lead nurturing programs to move prospects through the sales funnel.
- Collaborate with the sales team to ensure alignment on lead quality and follow-up processes.
- Digital Marketing: Oversee the company's digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
- Leverage data analytics to measure the effectiveness of digital marketing campaigns and optimize ROI.
- Content and Communication: Develop and manage a content strategy that includes blogs, whitepapers, case studies, webinars, and other marketing collateral.
- Ensure consistent and effective messaging across all marketing channels.
- Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape.
- Use insights to inform marketing strategies and decision-making.
- Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources.
- Track and report on marketing performance and ROI.
- Team Leadership: Build, mentor, and lead a high-performing global marketing team.
- Foster a collaborative and innovative team culture.
Requirements
- Minimum of 15+ years of experience in product marketing, solutions marketing, or a similar role in the B2B technology or cybersecurity space.
- Proven experience in leading and building high-performing marketing teams.
- Deep understanding of the cybersecurity market, including threat landscapes, security technologies, and buyer personas.
- Experience working with enterprise clients and large-scale B2B solutions is essential.
- Strong leadership and people management skills with a proven track record of building and leading teams in a fast-paced, results-oriented environment.
- Ability to think strategically and translate complex technical concepts into clear, compelling value propositions for diverse audiences.
- Excellent written and verbal communication skills with the ability to influence and align cross-functional teams.
- Data-driven decision maker with the ability to analyze campaign performance, market trends, and customer insights to drive continuous improvements in strategy and execution.
- Bachelor's degree in engineering, technology, marketing, business, or a related field.
- MBA or equivalent advanced degree is a plus.
- Must be eligible to work in the US without sponsorship from an employer now or in the future.
