About the position
Under the direction of the Chief Administrative Officer, the VP of Marketing and Communications provides strategic leadership and hands-on oversight of all marketing, branding, public relations, reputation management, and communications activities. This executive is responsible for enhancing the organization's visibility, reputation, and connection with patients, providers, employees, key stakeholders, and the broader community. The position leads efforts to identify and oversee the development, implementation, and sustainment of strategies to grow and differentiate Valleywise Health, Arizona's only public teaching hospital and safety net system of care. This highly visible role will work collaboratively across the enterprise and externally to enhance the reach and public image of Valleywise Health. The VP is a key member of the leadership team, leading executive communications for the President & CEO. The VP presents and promotes Valleywise Health, enhancing its visibility and reputation while supporting the health system's mission, vision, values, and strategic plans and goals. This position leads the development and implementation of brand vision and identity, as well as business development, marketing, advertising, and public relations, including strong relationship management with the media. The position also leads internal communications and messaging to promote strong employee engagement as well as community outreach. Business Development primarily, although not exclusively, focuses on measurable volume-building campaigns for clinics.
Responsibilities
- Provide strategic leadership and oversight of all marketing, branding, public relations, reputation management, and communications activities.
- Enhance the organization's visibility, reputation, and connection with patients, providers, employees, key stakeholders, and the broader community.
- Identify and oversee the development, implementation, and sustainment of strategies to grow and differentiate Valleywise Health.
- Collaborate across the enterprise and externally to enhance the reach and public image of Valleywise Health.
- Lead executive communications for the President & CEO.
- Promote Valleywise Health, enhancing its visibility and reputation while supporting the health system's mission, vision, values, and strategic plans and goals.
- Lead the development and implementation of brand vision and identity.
- Manage business development, marketing, advertising, and public relations efforts.
- Oversee internal communications and messaging to promote strong employee engagement and community outreach.
Requirements
- Master's degree in marketing, communication, business administration, or related field, or equivalent combination of training and progressively responsible experience.
- Minimum of ten (10) years of progressively responsible marketing and communications-related experience, preferably in a healthcare organization.
- Demonstrated leadership ability in healthcare marketing and communications, encompassing staff management, budgeting, and multiple functional areas.
- Understanding and demonstrated knowledge of marketing strategies, business development, media relations, internal and external communications, website management, and social media.
- Ability to think creatively to develop and implement strategies to address complex system problems and opportunities.
- Demonstrated initiative, good judgment, and ability to achieve results.
- Excellent written, oral, interpersonal, and presentation skills.
- Ability to effectively interact with senior management and board members.
- Ability to manage and lead large organizations through periods of rapid and numerous changes.
- Ability to read, write, and speak effectively in English.
Benefits
- Annual Salary Range: $204,838.40 - $302,140.80
