VP, Marketing, Bobbi Brown NA

About the position

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Responsibilities

• Lead and manage the Marketing team, including 360 marketing and Media/PR functions, in both daily operations and long-term planning.
• Build strategic marketing plans with strong story-telling that support short and long-range business objectives using quantitative and qualitative data.
• Collaborate with cross-functional leaders and global partners to design and implement a comprehensive brand experience across consumer touchpoints.
• Direct the development and execution of a 360-degree strategy encompassing consumer insights, POS/visual merchandising, social media, media planning and activation, influencer partnerships, events, CRM/loyalty initiatives, and marketing analytics.
• Lead the marketing team to communicate clear, inspiring, and achievable objectives and guide NA and Global Creative team to ensure strategic objectives are successfully achieved.
• Oversee social and experience strategy, ensuring that our story and messages are consistent and coherent across channels.
• Responsible for executing all consumer engagement activity for NA as cohesive lever to NA g2m and media planning.
• Leads team to develop NA media strategy from in-depth analysis of cross channel/full funnel media utilizing NA marketing calendar.
• Partner with external agencies to develop, execute, and measure brand marketing tests and campaigns.
• Proposes and develops content mapping and asset needs for all product launches and always-on activity.
• Lead and oversee NA Earned Media strategy, execution and analytics including PR, paid/unpaid influencers and brand advocacy.
• Work with internal and external creative agency/partners to develop complementary activation ideas for 5* programs.
• Lead Product Marketing to ensure category marketing plans are in strategic alignment with Global.
• Builds the NA product and marketing calendar aligning with global on the key focuses.
• Provides NA market intel to inform and guide the product development and consumer engagement planning.
• Lead visual merchandising priorities and strategies aligned with brand consumer and product priorities.
• Own all elements of consumer shopping experience in store and online including VM, online content and sampling strategy.
• Drive SIOP and partner with Marketing Operations, Supply and Demand teams to manage annual/seasonal project pipeline.
• Leads pricing strategy across the NA region, analyzing brand and competition.
• Own marketing calendar, shipping dollars and support to deliver financial objectives.

Requirements

• Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company.
• Strong oral, written and formal presentation skills including ability to communicate complex ideas simply.
• Demonstrates agility to evolve strategy, plans and tactics based on industry trends.
• Demonstrates ability to foster an environment of creativity that pushes innovative ideas.
• Demonstrates instinct for strong storytelling (written and visual) with the ability to collaborate successfully.
• Excellent judgment and ability to act decisively in situations requiring quick analysis and decision-making.
• Deep subject matter expertise in building and evolving a consumer brand through its various growth stages.
• Deep understanding and experience of multi-channel retail practices and consumer technologies.
• Develop customer-driven marketing strategies based on consumer insights, competitive understanding, and brand knowledge.
• Deep experience in planning and executing marketing programs across the digital ecosystem.
• Strong integrated marketing expert with passion in customer experience.
• Leads advertising process, partner with COEs and outside advertising agencies.
• Demonstrates ability to think strategically and transform information and data into effective strategies.
• Expertise across all 360 marketing touchpoints driving commercial activities.
• Strong negotiation skills and relationship building skills with internal and external partners.

Benefits

• Health insurance coverage
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time